Analysis: "The UK iPhone Mania"

“The UK iPhone Mania” via eMarketer.

According to the first data to describe iPhone usage in the UK, from comScore, 93% of iPhone owners in the UK accessed mobile media in January 2009.

Nearly 80% of iPhone users accessed news on their phones, compared with 48% and 20% of smartphone and mobile phone users, respectively.

In addition the article mentions that nearly 55% of UK iPhone users accessed a social network site vs. 12.7% for mobile phone users.

Mini what it means: if anyone needed more proof that new smart phones are game changers from a content consumption / web usage point of view, you have the numbers now.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s