Analysis: "The UK iPhone Mania"

“The UK iPhone Mania” via eMarketer.

According to the first data to describe iPhone usage in the UK, from comScore, 93% of iPhone owners in the UK accessed mobile media in January 2009.

Nearly 80% of iPhone users accessed news on their phones, compared with 48% and 20% of smartphone and mobile phone users, respectively.

In addition the article mentions that nearly 55% of UK iPhone users accessed a social network site vs. 12.7% for mobile phone users.

Mini what it means: if anyone needed more proof that new smart phones are game changers from a content consumption / web usage point of view, you have the numbers now.

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