Analysis: "McClatchy will make $200mln from digital this year"

Excerpt from  “McClatchy will make $200mln from digital this year” via MediaFile

At McClatchy, 15% of our advertising revenue today comes from online. McClatchy, a company founded before the advent of electric lights, will generate nearly $200 million dollars in digital revenue this year at a higher profit margin than our print business.

What significance is this?

* Fifteen percent is above the average newspaper publisher’s take from digital

* $200 million would be almost enough to run The New York Times’s newsroom operations for a year. Not bad.

Mini-what it means: interesting data points about % of online revenues vs. print &  total online revenues at McClatchy.

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