Mobile Search is Local Search

Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.

via Google Says Local Intent is Behind One-Third of Mobile Searches : Mobile Marketing Watch – The Pulse Of The Mobile Marketing Community.

What it means: mobile devices are clearly revolutionizing local media and local search. The next frontier is certainly mobile monetization. Many people think check-ins might be the next performance-based local media product.

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