Chris Pirillo, Founder, Lockergnome, talked about “communities” this afternoon at LeWeb conference. It was a refreshing presentation, very much right-brain. Here are his nine statements on “community”:
- Community is already there, inside everyone. Pirillo defines himself (amongst other things) as “I live in Seattle”, “I love coffee” and “I have an iPhone”. This is “Chris Pirillo” and he’s going to be looking for people he can identify with.
- Community is becoming increasingly distributed. We’re all distributed. We need to be distributed. The things we care most don’t exist on one site. These things are omnipresent.
- Community requires tools that can’t be built. Our spirit cannot scale. We can’t scale ourselves. We can throw tools online but if you believe a community is a tool, then you are a tool. We are the community.
- Community is a commodity, but people aren’t. The voice of people is not a commodity.
- Community cannot be controlled, only guided. You can’t shut up people. It’s good if people say bad things about you because it means they care enough to say bad things about you. Pirillo says “Control is BS”. Control exists in the hands of you.
- Community is no longer defined by physical boundaries. Pirillo says he has more in common with the attendees here than with his neighbors.
- Community grows its own leaders. Leaders will tell you when things are right and wrong. Community needs to respect its leaders. You can anoint a leader.
- Community is antithesis of ego. Twitter is not a community tool. Facebook is more like it.
- Community is everywhere, inside you. Tools will come and go but community will remain. “Twitter isn’t going to be around forever, Facebook won’t either, but the human spirit and the need for belonging transcends these tools.”