Via the Google Blog,
Google announces an improvement in local search results in the main Google search engine by introducing merchant listing comparison. Three merchant listings are now shown on top of the regular algorithmic results for directory-like searches, i.e. lawyers in New York or plumbers Vancouver.
“In addition to providing the basic contact information and map locations for several choices at the top of the page, we also show ratings and provide one-click access to reviews on the search results page so that you can make more informed decisions about where you want to go.”
What it means: by showing the top three listings based on the distance from the city downtown center point, Google does not really provide relevant results to the local search user. But I’ve discovered that you can do a nice hyperlocal search by entering a category/heading and zip code/postal code. For example: churches 90210 or restaurants
M5H 1T1 (downtown Toronto). Is this the real beginning of a hyperlocal search infrastructure?