Praized Media News: Praized Media Announces Partnerships with Yellowbook, Yellow Pages Group And Localeze

We’re very excited today to announce pre-launch partnerships with three world-class organizations: Yellowbook, Yellow Pages Group and Localeze. More details in the press release:

PRAIZED MEDIA POWERS UP FOR LAUNCH, ANNOUNCING PARTNERSHIPS WITH YELLOWBOOK, YELLOW PAGES GROUP AND LOCALEZE

Local Search Platform Prepares for Public Beta Launch this Summer; Builds Service with Distribution Agreements and Millions of Local Business Listings

MONTREAL, Quebec – June 25, 2008Praized Media, Inc., the first distributed local search platform designed for social media, today announced strategic partnerships with leading local search providers, bringing the new company to the forefront of the local search industry. Praized has formed partnerships in the United States with business directory and data provider, Yellowbook, the nation’s largest independent publisher of print and online yellow pages, and Localeze, the largest online content manager serving local search engine publishers, businesses and ready-to-buy consumers. In Canada, Praized has partnered with Yellow Pages Group Co, Canada’s leading local commercial search provider. Praized is building a platform that will help social media publishers capture and organize local conversations occurring within their communities, and plans to launch its public beta this summer.

Yellowbook and Yellow Pages Group Turn to Praized to Reach Social Media Users
Praized has formed distribution agreements with Yellowbook, whose yellowbook.com network was recognized as the top gaining web property in the US by comScore in April 2008, and Yellow Pages Group Co., positioning the company for further success and leadership in the local search industry. Praized communities will have access to direct links to relevant local search results on yellowbook.com and YellowPages.ca websites, providing truly comprehensive search results and options for users.

“Yellowbook is focused on reaching more users in the social media landscape and now through Praized’s innovative platform, we will be able to instantly deliver targeted, relevant local business information to all types of Web communities that we have not been able to reach in the past,” said Patrick Marshall, chief new media officer at Yellowbook. “We are excited about this opportunity to reach these active online audiences and to be an integral part of the Praized platform from the get-go.”

Immediate Access to More Than 17 Million Local Business Listings
Praized has also formed data partnerships with Yellow Pages Group Co. in Canada and Localeze in the US, a company that delivers the largest, deepest, richest and most accurate set of local business content verified directly by merchants. These partnerships will provide Praized communities with access to a pre-loaded database of more than 17 million searchable, North American business listings.

“Our partnerships with Yellow Pages Group Co. and Localeze demonstrate the data-rich, robust local search platform that Praized will offer its multitude of communities across the Web,” said Harry Wakefield, chief executive officer at Praized Media. “By working with these comprehensive local data companies, Praized’s platform will provide relevant, quality content to its communities and create valuable local search user experiences.”

Praized will be announcing the public beta launch of its platform and first Praized communities this summer.

Source: Praized Media corporate Web site

Local Search Without Maps

Chris Linnett over at SearchEngineLand talks about a world where local search would not necessarily be tied to map-based navigation.

Local search is a process involving many variables, more often determined by use case than sheer location on a map. Can maps be an important part of local search? Absolutely, but not always and not for everyone. Many use cases do not rely on maps, and many people do not find maps an effective cognitive tool. Therefore, should maps dominate local-search applications the way they often do, especially given the core essence of local search? (…)

Imagining a major local search site without maps is extreme, given the ubiquity of maps and their utility in certain cases, but it is a worthy exercise. Maps are a piece of the local-search puzzle. Text-based refinements greatly enhance the utility of a site. As an industry, our ability to fill in the space with effective and relevant discovery and decision-making tools will ultimately define the quality of the local-search experience.

What it means: I completely agree with Chris but I have to point out that this world already exists in directory publishers’ web sites. Maps are a part of local search but they should not be the be-all and end-all. I think the best example from an advertiser point of view is the locksmith or the plumber who do not have an actual office. These people’s offices are their cell phone and their truck. They don’t necessarily have a store front and, if they do, they don’t necessarily want you to go there. For that reason, they are being penalized by major local search sites like Ask City, Google Maps and MSN Live Local while sites like Superpages.com or YellowPages.ca will include them.

Local Search Without Maps

Chris Linnett over at SearchEngineLand talks about a world where local search would not necessarily be tied to map-based navigation.

Local search is a process involving many variables, more often determined by use case than sheer location on a map. Can maps be an important part of local search? Absolutely, but not always and not for everyone. Many use cases do not rely on maps, and many people do not find maps an effective cognitive tool. Therefore, should maps dominate local-search applications the way they often do, especially given the core essence of local search? (…)

Imagining a major local search site without maps is extreme, given the ubiquity of maps and their utility in certain cases, but it is a worthy exercise. Maps are a piece of the local-search puzzle. Text-based refinements greatly enhance the utility of a site. As an industry, our ability to fill in the space with effective and relevant discovery and decision-making tools will ultimately define the quality of the local-search experience.

What it means: I completely agree with Chris but I have to point out that this world already exists in directory publishers’ web sites. Maps are a part of local search but they should not be the be-all and end-all. I think the best example from an advertiser point of view is the locksmith or the plumber who do not have an actual office. These people’s offices are their cell phone and their truck. They don’t necessarily have a store front and, if they do, they don’t necessarily want you to go there. For that reason, they are being penalized by major local search sites like Ask City, Google Maps and MSN Live Local while sites like Superpages.com or YellowPages.ca will include them.

YPG Mashes-Up AutoTrader.ca Content in YellowPages.ca

Yellow Pages Group (in Canada) has just released a new content feature in their main local search site YellowPages.ca. Buyers can now access Autotrader.ca dealer inventory content via merchant listings and merchant pages.

When searching for car dealers, users are able to view the inventories of thousands of auto dealers throughout Canada by clicking on the “Auto Inventory” in-listing link. See the following example:

Yellow Pages Group acquired Trader Canada in June 2006.

What it means: it’s a powerful combo for both users and advertisers and it marries perfectly business directories content (long shelf-life) and classifieds content (short shelf-life). (Disclosure: I work part-time for YPG)