MySpace Wants to Partner with Other Media Firms to Launch ‘YouTube Killer’

From Variety.com via NewTeeVee.com

News Corp. is forging ahead on talks with a number of congloms to create a video platform that could compete with YouTube. “We’re in very active negotiations with all of the media companies to create the most robust video offering from professional content on the Web,” Fox Interactive Media topper Peter Levinsohn told investors at the Bear Stearns confab in Palm Beach, Fla. “Those conversations are ongoing, but they’re going very well,” he added. (…)

And then, perhaps hinting at where such a convocation would happen, he added, “No doubt MySpace will be a huge beneficiary of that.” News Corp. would reportedly like to see much of the content from other congloms live on its social-networking subsid. But comments glossed over a big sticking point: Other congloms have been resistant to making video available to MySpace, worrying that it would drive traffic and revenue to a competitor. Congloms are by no means unanimous on the subject; NBC has reportedly been more willing, while CBS has been more reluctant.(…)

Viacom recently decided to go its own way on video-sharing after talks with Google broke down, signing a content deal with a YouTube competitor, the Europe-based startup Joost. MySpace has been a major platform for News Corp.’s video, offering a hefty number of clips and sneak peeks of Fox content. Levinsohn did say that a major obstacle to pacting with other congloms is ensuring that those in charge of digital operations have the ear of the conglom chiefs. Digital divisions have gained clout in recent months but still may not have as much sway in the exec suite as they may need.

What it means: reading between the lines, this article highlights a couple of interesting points. First, the struggle of traditional media firms to redefine their competitive space with the arrival of Google: “Other congloms have been resistant to making video available to MySpace, worrying that it would drive traffic and revenue to a competitor”. Who’s the biggest long term competitive threat to CBS? Is it News Corp or is it Google-Yahoo-Microsoft (GYM)? And why not partner with both groups? I personally think you want to build up your own assets while partnering within your industry but also with GYM. We’ve seen the same kind of ambiguity in the newspaper world with Tom Mohr’s “Winning Online” manifesto “proposing that the US newspaper industry should merge into a single industry-wide network, at least for its digital assets. The article also discuss the kind of internal politics interactive teams are facing within traditional media companies: “Levinsohn did say that a major obstacle to pacting with other congloms is ensuring that those in charge of digital operations have the ear of the conglom chiefs.”. This internal in-fighting is, in my opinion, completely useless. The competitors are outside the walls of the company, not inside. Trust your interactive teams, they understand this new world order.

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Local & Social Media Predictions for 2007

I’ve recently discussed in this blog a list of online media predictions for 2007. I’ve decided to take the plunge and offer my own predictions in the Local and Social Media space for the year to come.

1) Atomization: 2007 will see the acceleration of content/functions/applications atomization (decentralization) via the adoption of multiple syndication methods like RSS, XML and APIs by a majority of web sites.

2) Verticalization: The success of generalist social networks and online video sites in 2006 means that we will see the arrival of a multitude of new specialized players in these two fields.

3) RSS: a clear business model for RSS will emerge. It will start replacing e-mail marketing as a way to communicate directly (and better) to your customers

4) Local will become more social / Social will become more local: A good example of the later is the addition of maps (often Google Maps, the poster child for Atomization!) in FiveLimes or Flickr.

5) Traditional Media will continue to realize that they desperately need to capture eyeballs online, leading to more online acquisitions and/or investments.

6) Long distance & local calls will continue their move towards free. Model might actually reverse itself and we might finally see the strong emergence of pay-per-call as a legitimate lead model for advertisers.

7) Traditional media will create SEO job positions. Search Engine Optimization is a key success factor for traditional media to be well positioned in search engines. Innovative companies will create Social Media Optimization (SMO) positions.

8) Video Monetization: a clear business model will emerge. Either Google’s acquisition of YouTube or the launch of the Venice Project (don’t bet against Janus Friis and Niklas Zennstrom…)

9) The proliferation of destination sites without clear business models will lead a lot of them to adopt the B2B business model, i.e. software licensing or ASP to traditional media companies.

There you go! Anything you would have added? Do you agree, disagree?

Local & Social Media Predictions for 2007

I’ve recently discussed in this blog a list of online media predictions for 2007. I’ve decided to take the plunge and offer my own predictions in the Local and Social Media space for the year to come.

1) Atomization: 2007 will see the acceleration of content/functions/applications atomization (decentralization) via the adoption of multiple syndication methods like RSS, XML and APIs by a majority of web sites.

2) Verticalization: The success of generalist social networks and online video sites in 2006 means that we will see the arrival of a multitude of new specialized players in these two fields.

3) RSS: a clear business model for RSS will emerge. It will start replacing e-mail marketing as a way to communicate directly (and better) to your customers

4) Local will become more social / Social will become more local: A good example of the later is the addition of maps (often Google Maps, the poster child for Atomization!) in FiveLimes or Flickr.

5) Traditional Media will continue to realize that they desperately need to capture eyeballs online, leading to more online acquisitions and/or investments.

6) Long distance & local calls will continue their move towards free. Model might actually reverse itself and we might finally see the strong emergence of pay-per-call as a legitimate lead model for advertisers.

7) Traditional media will create SEO job positions. Search Engine Optimization is a key success factor for traditional media to be well positioned in search engines. Innovative companies will create Social Media Optimization (SMO) positions.

8) Video Monetization: a clear business model will emerge. Either Google’s acquisition of YouTube or the launch of the Venice Project (don’t bet against Janus Friis and Niklas Zennstrom…)

9) The proliferation of destination sites without clear business models will lead a lot of them to adopt the B2B business model, i.e. software licensing or ASP to traditional media companies.

There you go! Anything you would have added? Do you agree, disagree?

Meta-Praized: YouTube Arrest, MySpace & Google, AdGridWork, Pixelotto, Google Click Fraud, James Kim, Jaman, Wall Street Journal, The Venice Project

Meta-Praized is a collection of links & stories we’ve dugg on Digg.com in the last 7 days. Feel free to add us as a friend: PraizedDotCom .

  • “Police track reckless driver on YouTube” via the Associated Press on Yahoo News
  • “MySpace.com Now Featuring Google Search” via Search Engine Journal
  • AdGridWork, the “First Free Targeted Ad Network” on their corporate Web site
  • “Million Dollar Homepage Becomes Multi-Million Dollar Homepage (Pixelotto)” via TechCrunch
  • “The Vanishing Click-Fraud Case” via Business Week
  • “Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service” via the New York Times
  • “Jaman – A New Global Movie Download Service” via NewTeeVee.com
  • “James Kim found deceased” via Cnet’s News.com
  • “James Kim Saga Tracked by Millions; MSNBC sets Record: 1 Million Page Views” via San Francisco Chronicle
  • “Wall Street Journal Gets Face-Lift: Smaller, Tighter, More Colorful” via MediaPost
  • “Kazaa Founder Takes On Network TV (The Venice Project)” via USA Today

Harry adds: About the Venice Project, two thoughts: 1) it’s about video + ads… hey! didn’t Google just buy YouTube?, 2) lots of very large ISPs are cableco’s with cash cow TV distribution businesses… no, they won’t block the Venice Project packets, but they will cripple them. It’s called packet shaping.

Meta-Praized: YouTube Arrest, MySpace & Google, AdGridWork, Pixelotto, Google Click Fraud, James Kim, Jaman, Wall Street Journal, The Venice Project

Meta-Praized is a collection of links & stories we’ve dugg on Digg.com in the last 7 days. Feel free to add us as a friend: PraizedDotCom .

  • “Police track reckless driver on YouTube” via the Associated Press on Yahoo News
  • “MySpace.com Now Featuring Google Search” via Search Engine Journal
  • AdGridWork, the “First Free Targeted Ad Network” on their corporate Web site
  • “Million Dollar Homepage Becomes Multi-Million Dollar Homepage (Pixelotto)” via TechCrunch
  • “The Vanishing Click-Fraud Case” via Business Week
  • “Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service” via the New York Times
  • “Jaman – A New Global Movie Download Service” via NewTeeVee.com
  • “James Kim found deceased” via Cnet’s News.com
  • “James Kim Saga Tracked by Millions; MSNBC sets Record: 1 Million Page Views” via San Francisco Chronicle
  • “Wall Street Journal Gets Face-Lift: Smaller, Tighter, More Colorful” via MediaPost
  • “Kazaa Founder Takes On Network TV (The Venice Project)” via USA Today

Harry adds: About the Venice Project, two thoughts: 1) it’s about video + ads… hey! didn’t Google just buy YouTube?, 2) lots of very large ISPs are cableco’s with cash cow TV distribution businesses… no, they won’t block the Venice Project packets, but they will cripple them. It’s called packet shaping.