A List of Web Analytics / Google Analytics Experts in Montreal

Analytics Image

Flickr picture by Michel Balzer

Following a tweet I sent early yesterday morning to try to build a list of Web Analytics / Google Analytics experts offering their services in Montreal, here are some names of consultants and companies in that field. Please note the following:

  • This list is probably not exhaustive. If I’m missing anyone, I apologize in advance. You can let me know in the comments and I’ll update my post.
  • This is not an endorsement of any of the people/companies on my part, just a alphabetical order list of names (and contact information) that were suggested to me.
  • People privately suggested to me analytics experts that work inside large organizations that do not resell their analytics services. I chose to leave those individual names out of the list to avoid poaching.

1) Adviso (Google Analytics Certified Partners )

2) Adapt or Die Marketing (suggested by Pier-Luc Petitclerc)

3) Bell Web Solutions

4) Eric Baillargeon

5) Cossette / Magnet Search Marketing (Google Analytics Certified Partners )

6) Justin Cutroni (he’s in Burlington, Vermont but that’s close enough to Montreal) (Google Analytics Certified Partner)

7) NVI (Google Analytics Certified Partners )

8 ) Ressac Media (Google Analytics Certified Partners )

  • Their main Web site
  • The description of their analytics offer
  • Contact: @ressacmedia on Twitter or getinfo(AT)ressacmedia.com
  • Address: 305 Bellechasse, # 302, Montréal, 514.843.7029

9) Jacques Warren (WAO Marketing)

10) W.illli.am (Google Analytics Certified Partners)

UPDATE:

As soon as I published my blog post, I got the following suggestions:

11) Herman Tumurcuoglu

12) AT Internet

  • Their main Web site
  • Their analytics product
  • Contact:  Alexandre Métier, alexandre.metier(AT)atinternet.com or Fehmi Fennia, fehmi.fennia(AT)atinternet.com
  • Address: 33 rue Prince, Montréal, 514 658 3571

13) Samuel Lavoie (Google Analytics Individual Qualification)

14) Stéphane Hamel

15) Alistair Croll

16) Sean Power

17) Nofolo

18) DevRun

For the complete list of Google Analytics Certified Partners outside of Montreal (or the latest up-to-date list of Montreal partners), visit the Google Analytics web site.

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Google Print Ads Test: The Results Are In!

A month ago, I posted some details on the Google Print Ads test. Jeremy Mayes, a search marketer from Illinois, had been invited to participate in the latest wave of Google Print Ads tests running in US newspapers.

The results are in and here are Jeremy’s main findings from his blog:

  1. “In the grand scheme of things the overall traffic delivered via our ad was low – less than 1,000 visitors total” (he had a tracking URL)
  2. “Visitors who arrived at the site via the newspaper ad generated 70% fewer page views than visitors who arrive via PPC channels”
  3. “Visitors who arrived at the site via the newspaper ad spent 30% less time on the site than PPC traffic”
  4. “Visitors who arrived at the site via the newspaper ad registered at the site at a rate almost identical (just a touch lower) to those who arrive via PPC.”

He commented: “so overall the newspaper test delivered a small set of visitors who had metrics that were below average when compared to PPC traffic.”

He was nice enough to post a .pdf document that shows the ad (the Chefs ad in the lower right) and I thank him for that!

What it means: not really surprised the traffic delivered by the ad was low. I believe there’s a lot of inertia between looking at a URL in a printed ad and typing the URL in your browser. That’s why the phone number is such an important data element in any efficient local ad. And that’s also why trackable phone numbers are key to measure real ROI in any local media (print and online).

The Page View on Life Support

Max Kalehoff reports in the MediaPost blog on the slow demise of the page view as a solid value metric.

“A debate in the blogosphere and trade press over the relevance of the Web page-view metric picked up steam in the latter half of 2006. While many argued the metric has never been more than a rough proxy of impressions, it is the universal currency of online media buyers and sellers, and it’s making publishers increasingly, if secretly, anxious. ”

“The underlying issue is the adoption of new Web technologies, like Ajax and Flash, which increasingly eliminate the need to reload a Web page. (Think of more dynamic services like Google Maps, Yahoo Mail, Flickr and YouTube videos embedded in blogs.) These technologies, while enhancing usability and increasing functionality, usually result in fewer page views for the publisher, and, ahem, fewer CPMs to sell. This more complicated Web means clickstream, consumption and interaction is now far less represented by the page view. ”

“Not surprisingly, the death of the page view has been predicted and touted recently by some of the Web’s more forward-looking champions of such aforementioned technologies–people like Fred Wilson, Steve Rubel, Steve Gillmor, Niall Kennedy and Fredric Paul. And with MySpace overtaking Yahoo in the page-view chest-beating race, Peter Daboll, Yahoo’s chief of insights (…) also came out last month to boldly argue for a page-view death sentence.” (…)

What it means: I stopped being a fan of page views in 2001 when I discovered that unique visits and unique visitors were a much better value indicator for a local search site. When the search engine economy picked up steam in 2004, I switched my interest to searches. I’m now a proponent of converted searches (i.e. searches that convert into desired action) as a better ROI measure. As I like to say: “Not all searches are born equal”. But there’s no good third-party reporting tool that will allow you to measure this.