Interesting Events In November

Happening this month:

1) Toronto: GeoSocial meet-up at [praized subtype=”small” pid=”b3d1fc39f6d0470f031b3ba60973b8ffc2″ type=”badge” dynamic=”true”] on Thursday November 6, 2008 at 6:30pm . This event is for people developing location-aware mobile applications, creating mashups, maps, producing geodata, writing about their neighborhood or just have an interest in what has been called Where 2.0. More info on Upcoming or on Facebook.

2) Santa Clara: [praized subtype=”small” pid=”66afa9c1b5e4cd2f613f200ec61d955d” type=”badge” dynamic=”true”]’s Interactive Local Media 2008, November 19-21 2008, at the [praized subtype=”small” pid=”93d315c4ba40d52d7b8475b881af01799b” type=”badge” dynamic=”true”]. The theme this year is “Understanding the changing local media mix”.  I’ll be speaking on a panel about “The Web 2.0 Communities” on the third day. Again, a must-attend for anyone in the local search/local media industry. More info on their Web site.

3) Montreal: Startup Camp Montreal 3 at the [praized subtype=”small” pid=”96423266cd5145552decb67454b13e4e” type=”badge” dynamic=”true”] on Thursday, November 27, 2008 at 6:00pm. “Startup Camp is an event dedicated to everything Startup. A great event for Startups, investors and on-lookers alike. Montreal has a vibrant business community, that is worth celebrating. Come meet and learn from each other on the ins and outs of starting up.”  I’ll be speaking on an entrepreneur panel ” to answer questions from the audience on their experience pitching their startup ideas”.  More info here and get your free ticket here.

Any other interesting events I should be aware of?

Interesting Events In November

Happening this month:

1) Toronto: GeoSocial meet-up at [praized subtype=”small” pid=”b3d1fc39f6d0470f031b3ba60973b8ffc2″ type=”badge” dynamic=”true”] on Thursday November 6, 2008 at 6:30pm . This event is for people developing location-aware mobile applications, creating mashups, maps, producing geodata, writing about their neighborhood or just have an interest in what has been called Where 2.0. More info on Upcoming or on Facebook.

2) Santa Clara: [praized subtype=”small” pid=”66afa9c1b5e4cd2f613f200ec61d955d” type=”badge” dynamic=”true”]’s Interactive Local Media 2008, November 19-21 2008, at the [praized subtype=”small” pid=”93d315c4ba40d52d7b8475b881af01799b” type=”badge” dynamic=”true”]. The theme this year is “Understanding the changing local media mix”.  I’ll be speaking on a panel about “The Web 2.0 Communities” on the third day. Again, a must-attend for anyone in the local search/local media industry. More info on their Web site.

3) Montreal: Startup Camp Montreal 3 at the [praized subtype=”small” pid=”96423266cd5145552decb67454b13e4e” type=”badge” dynamic=”true”] on Thursday, November 27, 2008 at 6:00pm. “Startup Camp is an event dedicated to everything Startup. A great event for Startups, investors and on-lookers alike. Montreal has a vibrant business community, that is worth celebrating. Come meet and learn from each other on the ins and outs of starting up.”  I’ll be speaking on an entrepreneur panel ” to answer questions from the audience on their experience pitching their startup ideas”.  More info here and get your free ticket here.

Any other interesting events I should be aware of?

Can Social Media Save The Automobile?

At the Mixx Canada Toronto conference on Monday, I saw a great presentation by Natalie Johnson, [praized subtype=”small” pid=”597ce70258167de10a3ead0ceea0179355″ type=”badge” dynamic=”true”]’s Manager of Social Media Communications and Monik Sanghvi, Senior Vice President at [praized subtype=”small” pid=”8149cff86ec3b9508702f6a11159609082″ type=”badge” dynamic=”true”]. They showed the various ways GM uses social media to promote its various brands. GM approaches social media marketing via three angles: Engage (entertain), Educate (inform) and Enable (connect).

Some examples:

  1. I Got Shotgun is a videoblog at the intersection of cars, culture and entertainment
  2. ImSaturn, a Saturn social network, uses Ning, the white-label social networking platform
  3. A series of blogs at gmblogs.com
  4. Pontiac Underground, a blog powered by Typepad
  5. The Saturn Astra Facebook page
  6. Chevy Aveo Livin’ Large, a promotion around user videos and the Chevrolet Aveo
  7. A Twitter account under the @GMblogs alias
  8. GMNext, that could be described as the “portal” for all social media initiatives at GM

What it means: I was surprised by the depth of social media tools usage within General Motors. I’m especially amazed by the fact they reply to questions/comments addressed to their Twitter account. They’re definitely joining the conversation. Reading between the lines, I believe GM sees social media as multiple very powerful branding opportunities. Given that I suspect they mostly use television for branding today, it’s possible social media might eat into television advertising budgets if GM is able to prove the social media ROI.

Speaking at the IAB's MIXX Canada Toronto Event next Monday

IAB Canada MIXX Toronto

I will be presenting Praized Media to the attendees of the MIXX Canada Toronto conference on Monday September 29th. Organized by the Interactive Advertising Bureau of Canada, I will be part of a panel called “Innovation Upstarts: Made In Canada!” showcasing some interesting Canadian startups.  Will be on the panel with me:

  • Roy Pereira, Co-Founder, [praized subtype=”small” pid=”e09c04f4e8f99ad8896cf3810a1858a9″ type=”badge” dynamic=”true”]
  • Brendan Kenalty, Vice President, Hippopost.com
  • Wendy Robertson, Founder, [praized subtype=”small” pid=”c94f4b332f32b403214d1c07fb6d925bce” type=”badge” dynamic=”true”]

The sold-out event (approximately 600 attendees)  is happening at [praized subtype=”small” address=”true” pid=”820bcc1185d3f1bb0593fae4ac4347c9″ type=”badge” dynamic=”true”]. I’m in Toronto for less than 24 hours but if anyone is interested in meeting up, please ping me seb AT praized.com.

Speaking at the IAB's MIXX Canada Toronto Event next Monday

IAB Canada MIXX Toronto

I will be presenting Praized Media to the attendees of the MIXX Canada Toronto conference on Monday September 29th. Organized by the Interactive Advertising Bureau of Canada, I will be part of a panel called “Innovation Upstarts: Made In Canada!” showcasing some interesting Canadian startups.  Will be on the panel with me:

  • Roy Pereira, Co-Founder, [praized subtype=”small” pid=”e09c04f4e8f99ad8896cf3810a1858a9″ type=”badge” dynamic=”true”]
  • Brendan Kenalty, Vice President, Hippopost.com
  • Wendy Robertson, Founder, [praized subtype=”small” pid=”c94f4b332f32b403214d1c07fb6d925bce” type=”badge” dynamic=”true”]

The sold-out event (approximately 600 attendees)  is happening at [praized subtype=”small” address=”true” pid=”820bcc1185d3f1bb0593fae4ac4347c9″ type=”badge” dynamic=”true”]. I’m in Toronto for less than 24 hours but if anyone is interested in meeting up, please ping me seb AT praized.com.

Speaking at the IAB’s MIXX Canada Toronto Event next Monday

IAB Canada MIXX Toronto

I will be presenting Praized Media to the attendees of the MIXX Canada Toronto conference on Monday September 29th. Organized by the Interactive Advertising Bureau of Canada, I will be part of a panel called “Innovation Upstarts: Made In Canada!” showcasing some interesting Canadian startups.  Will be on the panel with me:

  • Roy Pereira, Co-Founder, [praized subtype=”small” pid=”e09c04f4e8f99ad8896cf3810a1858a9″ type=”badge” dynamic=”true”]
  • Brendan Kenalty, Vice President, Hippopost.com
  • Wendy Robertson, Founder, [praized subtype=”small” pid=”c94f4b332f32b403214d1c07fb6d925bce” type=”badge” dynamic=”true”]

The sold-out event (approximately 600 attendees)  is happening at [praized subtype=”small” address=”true” pid=”820bcc1185d3f1bb0593fae4ac4347c9″ type=”badge” dynamic=”true”]. I’m in Toronto for less than 24 hours but if anyone is interested in meeting up, please ping me seb AT praized.com.

ReachLocal Opening Sales Office in Toronto

ReachLocal logo

I’ve heard from a well-informed source that ReachLocal is opening a sales office in Toronto, to better serve the Canadian market. I was able to confirm it when I found these employment ads. Steven Woods, senior recruter at ReachLocal, posted the ads. ReachLocal is a well-funded local search engine marketing firm. According to the Kelsey Group blog, their latest funding round ($55M in October 2007) will be used “to continue the company’s rapid expansion both in the U.S. and overseas, and for technology. In the past 12 months alone, ReachLocal has opened 11 sales offices in the top 10 DMAs. It expects to open a top-down DMA rollout in one market per month throughout 2008 and 2009. The company now claims to have “several hundred ad sales reps.” It sells for most of the local portal and sales engine leaders, including Yahoo!, Google, MSN, AOL and Superpages.com.”

How to Build a Great Facebook App (Highlights from FacebookCamp Toronto)

As I mentioned yesterday, I attended FacebookCamp in Toronto on Tuesday night. It was well attended (over 400 people) and the room was about 50% tech-oriented and 50% business-oriented. Roy Pereira, one of the organizers seen below on the right (the other host is Andrew Cherwenka), told the crowd the objective was to encourage more Toronto-based developers and companies to use the Facebook application platform and further Toronto’s global presence in technology.

roy and andrew at FacebookCamp in Toronto

We then jumped straight into action with a very informative presentation by Meagan Marks from Facebook. Called “Best Practices around Product Design and Viral Marketing”, it offered multiple data points about the size of Facebook in Canada and some tips & tricks on how to leverage the site. The Facebook team asked that we do not videotape the presentation which made me thing their live presentations are walled gardens as well… 🙂

Meagan Marks at FacebookCamp in Toronto

Data highlights:

  • Worldwide: 33M active users (people coming to the site at least once a month), 150,000 new users are added each day.
  • 90,000 application developers, 1700 applications with more 100 users.
  • #6 network in Canada with 11.3M unique visitors in June 2007 according to Comscore (close to 50% reach). Facebook claims they also have 8.5 billion page views per month.
  • They have 3.3M active users. 68% are daily users and 61% are out of college,
  • 75% of active users have an application installed.
  • 10% of all application developers are based in Canada and Toronto is one of the top 10 largest developer communities

Marketing highlights:

  • Facebook is all about identity, information and social context. It’s about connections between people, it’s powered by valuable social connections, and enhanced by network effects.
  • How do you get high growth, high users applications? By having deep integration in all channels: the newsfeed, the product directory, the profile page but there are other places where you can hook your app.
  • Profile integration: there are many places where you can embed your app including in the left navigation, under the user picture, in the upper right or in the middle of the page.
  • The best way to leverage the profile box is to show recent interactions, recently added content, social relevancy (who), the temporal aspect (what happened today and yesterday). The content is all about expression, not consumption.
  • News feed optimization (NFO): increase the relevancy of what’s pushed through the newsfeed ( for example, what the user did and the relationship with their friends) and utilize call-to-action buttons.
  • Additional integration points: the message, the profile actions, the wall, and the share button
  • An interesting marketing idea was to find other developers who have built complimentary apps to cross-promote your own app.

She also mentioned that Facebook was already seeing new business opportunities emerging from developers. Among them, she mentioned virtual currencies (ex: munny in Fluff friends), Ad networks, APIs on top API (for example, the Super Wall API).

She suggested app developers use the following metrics to measure success:

  1. Vitality metrics: installed base, outgoing impressions, conversion rate
  2. Engagement metrics: repeat sessions, canvas page views. She showed the following formula: installed users x impressions/installed users x acquisitions/impressions = new users acquired (see the following picture here from the Global Nerdy site)

Joey deVilla has an amazing summary of that session as well on GlobalNerdy.com, with even more details.

How to Build a Great Facebook App (Highlights from FacebookCamp Toronto)

As I mentioned yesterday, I attended FacebookCamp in Toronto on Tuesday night. It was well attended (over 400 people) and the room was about 50% tech-oriented and 50% business-oriented. Roy Pereira, one of the organizers seen below on the right (the other host is Andrew Cherwenka), told the crowd the objective was to encourage more Toronto-based developers and companies to use the Facebook application platform and further Toronto’s global presence in technology.

roy and andrew at FacebookCamp in Toronto

We then jumped straight into action with a very informative presentation by Meagan Marks from Facebook. Called “Best Practices around Product Design and Viral Marketing”, it offered multiple data points about the size of Facebook in Canada and some tips & tricks on how to leverage the site. The Facebook team asked that we do not videotape the presentation which made me thing their live presentations are walled gardens as well… 🙂

Meagan Marks at FacebookCamp in Toronto

Data highlights:

  • Worldwide: 33M active users (people coming to the site at least once a month), 150,000 new users are added each day.
  • 90,000 application developers, 1700 applications with more 100 users.
  • #6 network in Canada with 11.3M unique visitors in June 2007 according to Comscore (close to 50% reach). Facebook claims they also have 8.5 billion page views per month.
  • They have 3.3M active users. 68% are daily users and 61% are out of college,
  • 75% of active users have an application installed.
  • 10% of all application developers are based in Canada and Toronto is one of the top 10 largest developer communities

Marketing highlights:

  • Facebook is all about identity, information and social context. It’s about connections between people, it’s powered by valuable social connections, and enhanced by network effects.
  • How do you get high growth, high users applications? By having deep integration in all channels: the newsfeed, the product directory, the profile page but there are other places where you can hook your app.
  • Profile integration: there are many places where you can embed your app including in the left navigation, under the user picture, in the upper right or in the middle of the page.
  • The best way to leverage the profile box is to show recent interactions, recently added content, social relevancy (who), the temporal aspect (what happened today and yesterday). The content is all about expression, not consumption.
  • News feed optimization (NFO): increase the relevancy of what’s pushed through the newsfeed ( for example, what the user did and the relationship with their friends) and utilize call-to-action buttons.
  • Additional integration points: the message, the profile actions, the wall, and the share button
  • An interesting marketing idea was to find other developers who have built complimentary apps to cross-promote your own app.

She also mentioned that Facebook was already seeing new business opportunities emerging from developers. Among them, she mentioned virtual currencies (ex: munny in Fluff friends), Ad networks, APIs on top API (for example, the Super Wall API).

She suggested app developers use the following metrics to measure success:

  1. Vitality metrics: installed base, outgoing impressions, conversion rate
  2. Engagement metrics: repeat sessions, canvas page views. She showed the following formula: installed users x impressions/installed users x acquisitions/impressions = new users acquired (see the following picture here from the Global Nerdy site)

Joey deVilla has an amazing summary of that session as well on GlobalNerdy.com, with even more details.