Interesting Events In November

Happening this month:

1) Toronto: GeoSocial meet-up at [praized subtype=”small” pid=”b3d1fc39f6d0470f031b3ba60973b8ffc2″ type=”badge” dynamic=”true”] on Thursday November 6, 2008 at 6:30pm . This event is for people developing location-aware mobile applications, creating mashups, maps, producing geodata, writing about their neighborhood or just have an interest in what has been called Where 2.0. More info on Upcoming or on Facebook.

2) Santa Clara: [praized subtype=”small” pid=”66afa9c1b5e4cd2f613f200ec61d955d” type=”badge” dynamic=”true”]’s Interactive Local Media 2008, November 19-21 2008, at the [praized subtype=”small” pid=”93d315c4ba40d52d7b8475b881af01799b” type=”badge” dynamic=”true”]. The theme this year is “Understanding the changing local media mix”.  I’ll be speaking on a panel about “The Web 2.0 Communities” on the third day. Again, a must-attend for anyone in the local search/local media industry. More info on their Web site.

3) Montreal: Startup Camp Montreal 3 at the [praized subtype=”small” pid=”96423266cd5145552decb67454b13e4e” type=”badge” dynamic=”true”] on Thursday, November 27, 2008 at 6:00pm. “Startup Camp is an event dedicated to everything Startup. A great event for Startups, investors and on-lookers alike. Montreal has a vibrant business community, that is worth celebrating. Come meet and learn from each other on the ins and outs of starting up.”  I’ll be speaking on an entrepreneur panel ” to answer questions from the audience on their experience pitching their startup ideas”.  More info here and get your free ticket here.

Any other interesting events I should be aware of?

Interesting Events In November

Happening this month:

1) Toronto: GeoSocial meet-up at [praized subtype=”small” pid=”b3d1fc39f6d0470f031b3ba60973b8ffc2″ type=”badge” dynamic=”true”] on Thursday November 6, 2008 at 6:30pm . This event is for people developing location-aware mobile applications, creating mashups, maps, producing geodata, writing about their neighborhood or just have an interest in what has been called Where 2.0. More info on Upcoming or on Facebook.

2) Santa Clara: [praized subtype=”small” pid=”66afa9c1b5e4cd2f613f200ec61d955d” type=”badge” dynamic=”true”]’s Interactive Local Media 2008, November 19-21 2008, at the [praized subtype=”small” pid=”93d315c4ba40d52d7b8475b881af01799b” type=”badge” dynamic=”true”]. The theme this year is “Understanding the changing local media mix”.  I’ll be speaking on a panel about “The Web 2.0 Communities” on the third day. Again, a must-attend for anyone in the local search/local media industry. More info on their Web site.

3) Montreal: Startup Camp Montreal 3 at the [praized subtype=”small” pid=”96423266cd5145552decb67454b13e4e” type=”badge” dynamic=”true”] on Thursday, November 27, 2008 at 6:00pm. “Startup Camp is an event dedicated to everything Startup. A great event for Startups, investors and on-lookers alike. Montreal has a vibrant business community, that is worth celebrating. Come meet and learn from each other on the ins and outs of starting up.”  I’ll be speaking on an entrepreneur panel ” to answer questions from the audience on their experience pitching their startup ideas”.  More info here and get your free ticket here.

Any other interesting events I should be aware of?

Can Social Media Save The Automobile?

At the Mixx Canada Toronto conference on Monday, I saw a great presentation by Natalie Johnson, [praized subtype=”small” pid=”597ce70258167de10a3ead0ceea0179355″ type=”badge” dynamic=”true”]’s Manager of Social Media Communications and Monik Sanghvi, Senior Vice President at [praized subtype=”small” pid=”8149cff86ec3b9508702f6a11159609082″ type=”badge” dynamic=”true”]. They showed the various ways GM uses social media to promote its various brands. GM approaches social media marketing via three angles: Engage (entertain), Educate (inform) and Enable (connect).

Some examples:

  1. I Got Shotgun is a videoblog at the intersection of cars, culture and entertainment
  2. ImSaturn, a Saturn social network, uses Ning, the white-label social networking platform
  3. A series of blogs at gmblogs.com
  4. Pontiac Underground, a blog powered by Typepad
  5. The Saturn Astra Facebook page
  6. Chevy Aveo Livin’ Large, a promotion around user videos and the Chevrolet Aveo
  7. A Twitter account under the @GMblogs alias
  8. GMNext, that could be described as the “portal” for all social media initiatives at GM

What it means: I was surprised by the depth of social media tools usage within General Motors. I’m especially amazed by the fact they reply to questions/comments addressed to their Twitter account. They’re definitely joining the conversation. Reading between the lines, I believe GM sees social media as multiple very powerful branding opportunities. Given that I suspect they mostly use television for branding today, it’s possible social media might eat into television advertising budgets if GM is able to prove the social media ROI.

Speaking at the IAB’s MIXX Canada Toronto Event next Monday

IAB Canada MIXX Toronto

I will be presenting Praized Media to the attendees of the MIXX Canada Toronto conference on Monday September 29th. Organized by the Interactive Advertising Bureau of Canada, I will be part of a panel called “Innovation Upstarts: Made In Canada!” showcasing some interesting Canadian startups.  Will be on the panel with me:

  • Roy Pereira, Co-Founder, [praized subtype=”small” pid=”e09c04f4e8f99ad8896cf3810a1858a9″ type=”badge” dynamic=”true”]
  • Brendan Kenalty, Vice President, Hippopost.com
  • Wendy Robertson, Founder, [praized subtype=”small” pid=”c94f4b332f32b403214d1c07fb6d925bce” type=”badge” dynamic=”true”]

The sold-out event (approximately 600 attendees)  is happening at [praized subtype=”small” address=”true” pid=”820bcc1185d3f1bb0593fae4ac4347c9″ type=”badge” dynamic=”true”]. I’m in Toronto for less than 24 hours but if anyone is interested in meeting up, please ping me seb AT praized.com.

Speaking at the IAB's MIXX Canada Toronto Event next Monday

IAB Canada MIXX Toronto

I will be presenting Praized Media to the attendees of the MIXX Canada Toronto conference on Monday September 29th. Organized by the Interactive Advertising Bureau of Canada, I will be part of a panel called “Innovation Upstarts: Made In Canada!” showcasing some interesting Canadian startups.  Will be on the panel with me:

  • Roy Pereira, Co-Founder, [praized subtype=”small” pid=”e09c04f4e8f99ad8896cf3810a1858a9″ type=”badge” dynamic=”true”]
  • Brendan Kenalty, Vice President, Hippopost.com
  • Wendy Robertson, Founder, [praized subtype=”small” pid=”c94f4b332f32b403214d1c07fb6d925bce” type=”badge” dynamic=”true”]

The sold-out event (approximately 600 attendees)  is happening at [praized subtype=”small” address=”true” pid=”820bcc1185d3f1bb0593fae4ac4347c9″ type=”badge” dynamic=”true”]. I’m in Toronto for less than 24 hours but if anyone is interested in meeting up, please ping me seb AT praized.com.

Speaking at the IAB's MIXX Canada Toronto Event next Monday

IAB Canada MIXX Toronto

I will be presenting Praized Media to the attendees of the MIXX Canada Toronto conference on Monday September 29th. Organized by the Interactive Advertising Bureau of Canada, I will be part of a panel called “Innovation Upstarts: Made In Canada!” showcasing some interesting Canadian startups.  Will be on the panel with me:

  • Roy Pereira, Co-Founder, [praized subtype=”small” pid=”e09c04f4e8f99ad8896cf3810a1858a9″ type=”badge” dynamic=”true”]
  • Brendan Kenalty, Vice President, Hippopost.com
  • Wendy Robertson, Founder, [praized subtype=”small” pid=”c94f4b332f32b403214d1c07fb6d925bce” type=”badge” dynamic=”true”]

The sold-out event (approximately 600 attendees)  is happening at [praized subtype=”small” address=”true” pid=”820bcc1185d3f1bb0593fae4ac4347c9″ type=”badge” dynamic=”true”]. I’m in Toronto for less than 24 hours but if anyone is interested in meeting up, please ping me seb AT praized.com.