EADP Conference: Eniro and User-Generated Content

Barcelona Arts Hotel

At the EADP conference last week, I had the chance to listen to a great presentation by my friend Christer Pettersson from Eniro, the Nordic Countries directory publisher. Their online strategy has always been very progressive but this presentation has convinced me that they are amongst the most innovative directory publishers worldwide.

Here are the highlights:

  • They’ve introduced moderated reviews and ratings within their directory site a year ago with great success. They want this database to become a new competitive advantage that cannot be easily replicated by competition. They offer an opt out for merchants who don’t want it but very few have done it. Some advertisers even include their review scores within their print ad! Users love it.
  • They now offer free user-generated classifieds
  • Eniro acquired 50% of Bubblare.se, the Swedish YouTube. They’re placing a bet on the explosion of online video advertising and want users and advertisers to upload videos.
  • They want to encourage tagging
  • They want people to upload pictures and are introducing picture navigation
  • They want users to update/improve their residential listings
  • They’ve launched a corporate blog

Update: just before publishing this post, I received news that Eniro had acquired Krak.dk for 400M DKK ($72M). According to what I’m reading (my Danish is quite poor…), Krak.dk is one of the leading local search and mapping site in Denmark.

What it means: Eniro has clearly decided they would experiment with all sorts of Web 2.0 applications and features within their network of sites. Kudos!

Over 70M Blogs Served: Technorati’s State of the Blogosphere

Dave Sifry offers Technorati’s latest state of the blogosphere, one of the best way to size up the growth, the evolution and measure the importance of the blogosphere and other social media. Highlights:

Size of the blogosphere:

Technorati tracks over 70 million blogs (74.9M today), about 120,000 new ones are created worldwide every day.

Mainstream media vs. blogs:

“The number of blogs in the top 100 most popular sites has risen substantially. During Q3 2006 there were only 12 blogs in the Top 100 most popular sites. In Q4, however, there were 22 blogs on the list”


“Japanese retakes the top spot from our last report, with 37% (up from 33%) of the posts followed closely by English at 36% (down from 39%). Additionally there was movement in the middle of the top 10 languages, highlighted by Italian overtaking Spanish for the number four spot.”


“The bottom line: we’re seeing explosive growth in the tags index. People are clicking on tags, people are using tags, Google features tagged media in its results pages. Tags adoption has become a phenomenon across the Live Web (definition), and we are seeing a correlative explosive growth at Technorati. Technorati is now tracking over 230 million posts using tags or categories, and the number of people who are using tags is growing.” This confirms the Pew Report on tagging we covered in January.


  • 70 million weblogs
  • About 120,000 new weblogs each day, or 1.4 new blogs every second
  • 3000-7000 new splogs (fake, or spam blogs) created every day. Peak of 11,000 splogs per day last December
  • 1.5 million posts per day, or 17 posts per second
  • Growing from 35 to 75 million blogs took 320 days
  • 22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 – up from 12 in the prior quarter
  • Japanese the #1 blogging language at 37%, English second at 33%, Chinese third at 8%, Italian fourth at 3%, Farsi a newcomer in the top 10 at 1%
  • English the most even in postings around-the-clock
  • Tracking 230 million posts with tags or categories, 35% of all February 2007 posts used tags, 2.5 million blogs posted at least one tagged post in February

What it means: the blogosphere is now a brilliant and strong standalone ecosystem. I believe it has reached a scale which makes it a viable environment for new business opportunities. I also like the comment about tags as I strongly believe the future of Web information will leverage structured data.

Tagging: Everyone’s Doing It! Are You?

The Pew Internet & American Life Project just released a new report about tagging. The survey has found that “28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content. ”

What is a tag?

According to Wikipedia, “a tag is a (relevant) keyword or term associated with or assigned to a piece of information (like picture, article, or video clip), thus describing the item and enabling keyword-based classification of information it is applied to.”

Who are the taggers?

According to the survey, “Taggers look like classic early adopters of technology. They are more likely to be under age 40, and have higher levels of education and income. Taggers are considerably more likely to have broadband connections at home, rather than dial-up connections. Men and women are equally likely to be taggers, while online minorities are a bit more likely than whites to be taggers.”

In addition, there is also an interesting interview with David Weinberger (co-author of the Cluetrain Manifesto). Asked “What started the current interest in tagging? He answers: “First, tagging lets us organize the vastness of the Web. Second, tagging is social.” He’s also working on a new book: Everything Is Miscellaneous: The Power of the New Digital Disorder

(found via David Weinberger’s blog)

What it means: Those numbers are definitely higher than I thought they would be. Ever since I started blogging (a short three months ago!), I’ve discovered the power of tags. Not only do tags help organize your content, they help others find your content through search engines or other sites like Technorati or Del.icio.us. Coming from the business directory (“Yellow Pages”) world, I believe the future marriage of taxonomy and tags (folksonomy) will create a much stronger online categorization system. As more and more people start tagging content, any web site owner with structured data needs to allow their users to tag the information. BTW, David’s book seems fascinating. I wonder if one of my readers has received an advanced copy and could comment on it?