Yellow Pages Group to Introduce Print Opt-Out Mechanism

Yellow Pages Group, Canada’s biggest directory publisher, will introduce an opt-out mechanism for their print business directory in 2009. Quoted in this morning’s Metro newspaper, Annie Marsolais, Director of Communications at Yellow Pages Group, said they would launch the initiative “since some people have expressed the desire to stop receiving our directory” (translated from French). Details will be made available in the next few months. Opt-out mechanisms allow consumers to remove their address from print directory distributions.

Michael Olde­we­ning, Director of Marketing at Canpages, the second largest directory publisher in Canada, was also interviewed for the same article. He mentioned that people who didn’t want to receive their directory could always call them “but they did not receive many calls to that effect”

Finally, Jean-Pierre Gosselin, General Manager – Marketing at Mediapages, a recent player in the directory space backed by the powerful Quebecor Media empire, explained that “they were thinking of a strategy to bring back unwanted directories in the multiple Quebecor Media offices and stores”.

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Canoe411, Quebecor’s New Canadian Online Directory Site, Soft-Launches

It looks like Canoe411, the new online directory from MediaPages (Quebecor Media’s directory company) has soft-launched. Powered by Local Matters’ Destination Search Platform, it includes data from InfoCanada.

Canoe411 home page

MediaPages has announced that, in 2008, they will “begin publishing urban directories, co-branded with Vidéotron (Quebecor Media’s cableco), in the Greater Montreal and Greater Quebec City areas. These directories complete an array of regional directories currently published by MediaPages in communities across Canada, co-branded with local and community newspapers owned by Sun Media and Quebecor Media.” You can see an example of their print book here.

Canoe.ca, Quebecor’s portal, has yet to replace 411.ca with the new site.

Update (02/11/2008): it looks like the site is gone.

Update2 (05/27/2008): Canoe 411 (Canoe411.ca) Now Part of the Canoe Network