LeWeb '10 Conference Sneak Peek: "Platforms"

leweb10-460x60(2)

Loic and Geraldine Le Meur have just announced the theme to this year’s LeWeb conference in Paris. It’s going to be “Platforms”. You can watch the introduction video here.

The 2009 edition was extremely relevant and it’s probably one of the best conferences I’ve ever attended. You can read the various posts I wrote when I was there. I believe the Le Meur’s have a created a world-class conference and I urge everyone (especially my European friends and contacts) to attend, You can register here.

Advertisements

LeWeb D-Day Minus One: Some Backstage Pictures

LeWeb’s official bloggers got a personal tour with Loic Le Meur of [praized subtype=”small” pid=”b44254447aed6b42765cc875bed21f46″ type=”badge” dynamic=”true”], the venue where the conference is being held. Interestingly enough, the building used to host Paris’ morgue but is now a beautiful expo/conference hall. Loic showed us every public and private rooms (including some secret ones I can’t mention!) and the backstage section. The organizing team was still busy putting the final touch on the venue but we were allowed to take a few pictures. Here are the best from the ones I took. It starts tomorrow and it should be very good!

Paris December 2009 LeWeb 09 - 1

Paris December 2009 LeWeb 09 - 2

Paris December 2009 LeWeb 09 - 3

Paris December 2009 LeWeb 09 - 4

Paris December 2009 LeWeb 09 - 5

Paris December 2009 LeWeb 09 - 6

Paris December 2009 LeWeb 09 - 7

Paris December 2009 LeWeb 09 - 8

TellMeWhere: Europe's Foursquare?

This morning, I had the chance to sit down with Gilles Barbier, CEO and co-founder of TellMeWhere (Dismoiou in French), a Paris-based European social Yellow Pages service. As with any ratings/reviews service, people can find places (see Le Louvre profile page for example), read the basic information, see the map and pictures, rate/comment on the place, see what others have said and discover related places. So far, although well executed, it’s not very different feature-wise than a lot of ratings/reviews sites like Yelp or Qype.

Mobile as a differentiator

Where it gets really interesting is with their iPhone application (they also have an Android one). The beautifully designed (both from a user interface and user experience) app is where the rubber really hit the road for the young startup founded three years ago. Launched in July, the mobile version has been downloaded more than 400,000 times (on a total of 2 million iPhones in France).

TellMeWhere iPhone Application Home

Features include:

  • Location-based business search
  • Ability to rate/comment places and broadcast your comment on Twitter/Facebook
  • See feedback from other users and your friends
  • See recommendations based on your tastes
  • Great integration of Facebook Connect with instant account creation based on your Facebook information
  • Push of your activities to your friends’ phone and possibility for your friends to answer you back via SMS
  • Integration with Google Maps
  • Integration with the iPhone camera allowing users to take a picture and upload it right away to the place profile page

TellMeWhere iPhone Application recommendations

The release of their iPhone application has created a lot of user traction. Barbier asked me to pick a small town in France just to prove the breadth of usage. I chose Venasque, a small 1000-inhabitant village in Provence where I stayed last spring. I think there are only a dozen businesses in the village. TellMeWhere had two votes in their system. They even had a few activities in smaller towns in Canada. And now they’re on the verge of releasing version 2.0 of their mobile application of the iPhone and it will include check-in functionality (like Foursquare) and an activity stream of everything your friends are doing to enable real-time discovery. You can see a video of the new application here.

TellMeWhere iPhone Application Place Profile

Barbier shared with me that they’ve now realized their mobile applications (built in-house) have become strategic for the small 7-employee company. The combination of mobile + local + social (utilizing an existing identity system like Facebook Connect) is a winning formula.

Mobile will be disruptive

And this is where, in the future of local search, mobile wins (as opposed to the Web). I finally see the light and now realizes that mobile will probably be the great disruptor it was always supposed to be. Why? Because, as Barbier said, mobile usage is real. It’s grounded in real life, with your day-to-day local usage and your social graph. That’s how you build usage. In web-based local search, it’s all about search engine optimization (SEO) these days as it’s very expensive to build new brands. It’s traffic coming from Google and other search engines from users with little loyalty. And with the Mountain View goliath hosting more and more content on their own site, I suspect that strategy will soon go off its rails.

Real-time business model

As for TellMeWhere’s business model, they’re monetizing using “special offers”. Merchants can claim their listing and submit deals/coupons/special offers (the best way to monetize real-time local as I’ve often said). It’s a pay-per-action model (or as Barbier coined it “pay-per-visit) where merchants only pay when the user displays the coupon on their phone on location. With geo-location, it’s easy to verify if the user was really on premise or not when he displayed the coupon. Barbier told me he can charge 4 euros to restaurants each time someone uses a coupon. Sounds like a good model.

I think TellMeWhere has everything to become Europe’s Foursquare. The application is beautifully executed and is easy to use. Current usage seems to show a very positive trend. They have traction in France and other francophone countries and want to go after the rest of Europe and the English-speaking world. You should definitely check out their iPhone application if you want to see a great social/local mobile app.

Update: Gilles Barbier tells me version 2.0 of his application has been approved by Apple and is now available for download.

TellMeWhere: Europe's Foursquare?

This morning, I had the chance to sit down with Gilles Barbier, CEO and co-founder of TellMeWhere (Dismoiou in French), a Paris-based European social Yellow Pages service. As with any ratings/reviews service, people can find places (see Le Louvre profile page for example), read the basic information, see the map and pictures, rate/comment on the place, see what others have said and discover related places. So far, although well executed, it’s not very different feature-wise than a lot of ratings/reviews sites like Yelp or Qype.

Mobile as a differentiator

Where it gets really interesting is with their iPhone application (they also have an Android one). The beautifully designed (both from a user interface and user experience) app is where the rubber really hit the road for the young startup founded three years ago. Launched in July, the mobile version has been downloaded more than 400,000 times (on a total of 2 million iPhones in France).

TellMeWhere iPhone Application Home

Features include:

  • Location-based business search
  • Ability to rate/comment places and broadcast your comment on Twitter/Facebook
  • See feedback from other users and your friends
  • See recommendations based on your tastes
  • Great integration of Facebook Connect with instant account creation based on your Facebook information
  • Push of your activities to your friends’ phone and possibility for your friends to answer you back via SMS
  • Integration with Google Maps
  • Integration with the iPhone camera allowing users to take a picture and upload it right away to the place profile page

TellMeWhere iPhone Application recommendations

The release of their iPhone application has created a lot of user traction. Barbier asked me to pick a small town in France just to prove the breadth of usage. I chose Venasque, a small 1000-inhabitant village in Provence where I stayed last spring. I think there are only a dozen businesses in the village. TellMeWhere had two votes in their system. They even had a few activities in smaller towns in Canada. And now they’re on the verge of releasing version 2.0 of their mobile application of the iPhone and it will include check-in functionality (like Foursquare) and an activity stream of everything your friends are doing to enable real-time discovery. You can see a video of the new application here.

TellMeWhere iPhone Application Place Profile

Barbier shared with me that they’ve now realized their mobile applications (built in-house) have become strategic for the small 7-employee company. The combination of mobile + local + social (utilizing an existing identity system like Facebook Connect) is a winning formula.

Mobile will be disruptive

And this is where, in the future of local search, mobile wins (as opposed to the Web). I finally see the light and now realizes that mobile will probably be the great disruptor it was always supposed to be. Why? Because, as Barbier said, mobile usage is real. It’s grounded in real life, with your day-to-day local usage and your social graph. That’s how you build usage. In web-based local search, it’s all about search engine optimization (SEO) these days as it’s very expensive to build new brands. It’s traffic coming from Google and other search engines from users with little loyalty. And with the Mountain View goliath hosting more and more content on their own site, I suspect that strategy will soon go off its rails.

Real-time business model

As for TellMeWhere’s business model, they’re monetizing using “special offers”. Merchants can claim their listing and submit deals/coupons/special offers (the best way to monetize real-time local as I’ve often said). It’s a pay-per-action model (or as Barbier coined it “pay-per-visit) where merchants only pay when the user displays the coupon on their phone on location. With geo-location, it’s easy to verify if the user was really on premise or not when he displayed the coupon. Barbier told me he can charge 4 euros to restaurants each time someone uses a coupon. Sounds like a good model.

I think TellMeWhere has everything to become Europe’s Foursquare. The application is beautifully executed and is easy to use. Current usage seems to show a very positive trend. They have traction in France and other francophone countries and want to go after the rest of Europe and the English-speaking world. You should definitely check out their iPhone application if you want to see a great social/local mobile app.

Update: Gilles Barbier tells me version 2.0 of his application has been approved by Apple and is now available for download.

In Paris for LeWeb '09 / À Paris Pour La Conférence LeWeb '09

Paris December 2009 Metro Sign

I’m now in Paris for LeWeb ’09 conference where I’ve been invited as an official blogger. 2000 people are attending the event! My schedule is quickly filling up but if you’d like to meet when I’m here, feel free to send me an e-mail at sprovencher AT praizedmedia.com

Paris December 2009 Arc de Triomphe

Je suis présentement à Paris pour la conférence LeWeb ’09 où j’ai été invité comme blogueur officiel. Si vous désirez me rencontrer cette semaine, n’hésitez pas à m’envoyer un courriel à sprovencher Arobas praizedmedia.com

In Paris for LeWeb '09 / À Paris Pour La Conférence LeWeb '09

Paris December 2009 Metro Sign

I’m now in Paris for LeWeb ’09 conference where I’ve been invited as an official blogger. 2000 people are attending the event! My schedule is quickly filling up but if you’d like to meet when I’m here, feel free to send me an e-mail at sprovencher AT praizedmedia.com

Paris December 2009 Arc de Triomphe

Je suis présentement à Paris pour la conférence LeWeb ’09 où j’ai été invité comme blogueur officiel. Si vous désirez me rencontrer cette semaine, n’hésitez pas à m’envoyer un courriel à sprovencher Arobas praizedmedia.com

LeWeb '09: Sessions I'm Most Looking Forward To

LeWeb, the major European conference (the equivalent of the Web 2.0 Summit in North America), just released their complete schedule for the next event happening in Paris on December 9 and 10. The theme of the conference is the real-time Web.

As I wrote about a month ago, I’ve been selected as one of their official bloggers. Here are the speakers I’m most looking forward to:

  • A fireside chat with Jack Dorsey, Twitter’s creator. Will be interesting to hear his vision about where Twitter is going.
  • Ryan Sarver, Director of Platform, Twitter. His background as a “local” expert makes him an interesting speaker for anyone interested in local media.
  • “The Platform Roundtable” with representatives from Facebook, Ning, LinkedIn, Ustream, SixApart, MySpace and Twitter. Expect the discussion to revolve around APIs and open ecosystems…
  • A fireside chat with Robert Scoble. Always interesting perspective as a good observer of the Web scene.
  • Niklas Zennstrom (of Kazaa-Skype-Joost fame). I want to hear more about their new venture in the music industry Rdio.
  • The Money Roundtable with a group of very interesting VCs including David Hornik and Fred Wilson. Expect them to say they’re still cautious but that 2010 should be a good year.
  • “The rise of emotional Web” by Yossi Vardi. Should be a fascinating session.
  • Gillmor Gang Live. Always explosive!

Loic Le Meur, the organizer, often has surprise guest speakers as well. If you want to attend and haven’t bought your ticket yet, you can get a 10% discount if you use the following code: BLOG09 .