Nokia announced this morning at the Mobile World Congress in Barcelona the launch of their Maps 2.0 service, for its Series 60 and 40 phones. According to the BBC News Web site,
Nokia has launched navigation tools designed to make the paper street map obsolete for pedestrians. The firm’s next generation of digital maps gives real-time walking directions on the mobile phone screen, just like sat-nav systems which guide drivers. “Nokia is taking navigation services out of the car so it can always be with you,” said Olli-Pekka Kallasvuo, president and CEO of the firm. “Struggling with oversized paper maps will become a thing of the past.”
What it means: another local application attached to mobile devices. This one is squarely competing against any mapping web site or any site that relies heavily on mapping as a main attraction. It could also be a threat to paper travel guides (see also Travel Guides Still Selling Well, Saved by Portability) (pictures by Nokia)