Praized-Worthy Today: Instant Messenging & Teens, YouTube’s Potential Local Strategy, Google Starts Selling Radio Ads

  • Instant messenging usage by teens in Mediapost: “…72% of teen respondents send IMs more than e-mails. In addition, 20% of teens who use instant messaging say they can’t imagine doing without the service. What do teens use IM for? More than half (56%) of teen respondents use IM services to share photos, while 33% share music and video
    via IM”

What it means: IM is still a key element of teenager’s lives, even with the rise of social networks. Interesting what they use it for: share photos, music and videos. I’m surprised it’s not better leveraged at this point as a tool to reach teenagers and young adults.

  • 2007 potential YouTube strategy in Fool.com: “I predict that within the year, YouTube will prominently sort videos geographically. It will help give the site more of the localized social-networking flair it currently (and surprisingly) lacks. It will also help inspire more local-minded e-commerce. Why aren’t folks generating leads on YouTube to sell their homes or cars? Yes,
    searches for “cars for sale” and “homes for sale” generate about 300 entries apiece but many of those videos are several months old. That’s chump change for a site that’s growing by 65,000 uploads a day. Paying for listings or going through Craigslist is so 2005.”

What it means: good speculation on how YouTube could play in local search space but I think it takes more than uploaded videos to become a good local search engine. I think YouTube would be better off partnering with players in the local space to get them to use YouTube as a video hosting service. I am a strong believer in local video content though.

  • Google radio ads test in News.com: “AdWords customers selected to participate in the beta will see a new “audio ads” tag when they log into the AdWords system. Similar to the AdWords auction-based system for online ads, advertisers can bid on air spots and target their ads by geography, station type, listener demographics and time of day. The test is limited to just
    over 20 Google AdWords customers and more than 730 stations, including XM Satellite radio. Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad.”

What it means: I think the key element is the program to help inexperienced radio marketers advertise on radio. Some people are speculating that this might actually increase radio stations’ revenues as the medium starts benefiting from Google’s pull effect. Google would become an enabler and a platform for radio advertising where everyone would win.

Praized-Worthy Today: Instant Messenging & Teens, YouTube’s Potential Local Strategy, Google Starts Selling Radio Ads

  • Instant messenging usage by teens in Mediapost: “…72% of teen respondents send IMs more than e-mails. In addition, 20% of teens who use instant messaging say they can’t imagine doing without the service. What do teens use IM for? More than half (56%) of teen respondents use IM services to share photos, while 33% share music and video
    via IM”

What it means: IM is still a key element of teenager’s lives, even with the rise of social networks. Interesting what they use it for: share photos, music and videos. I’m surprised it’s not better leveraged at this point as a tool to reach teenagers and young adults.

  • 2007 potential YouTube strategy in Fool.com: “I predict that within the year, YouTube will prominently sort videos geographically. It will help give the site more of the localized social-networking flair it currently (and surprisingly) lacks. It will also help inspire more local-minded e-commerce. Why aren’t folks generating leads on YouTube to sell their homes or cars? Yes,
    searches for “cars for sale” and “homes for sale” generate about 300 entries apiece but many of those videos are several months old. That’s chump change for a site that’s growing by 65,000 uploads a day. Paying for listings or going through Craigslist is so 2005.”

What it means: good speculation on how YouTube could play in local search space but I think it takes more than uploaded videos to become a good local search engine. I think YouTube would be better off partnering with players in the local space to get them to use YouTube as a video hosting service. I am a strong believer in local video content though.

  • Google radio ads test in News.com: “AdWords customers selected to participate in the beta will see a new “audio ads” tag when they log into the AdWords system. Similar to the AdWords auction-based system for online ads, advertisers can bid on air spots and target their ads by geography, station type, listener demographics and time of day. The test is limited to just
    over 20 Google AdWords customers and more than 730 stations, including XM Satellite radio. Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad.”

What it means: I think the key element is the program to help inexperienced radio marketers advertise on radio. Some people are speculating that this might actually increase radio stations’ revenues as the medium starts benefiting from Google’s pull effect. Google would become an enabler and a platform for radio advertising where everyone would win.

Ms. Dewey: Humanizing the Web

Ms. DeweyOne of my good buddies, Jeff Cohen, just sent me a link pointing to a new “visual” (!?!) search engine: Ms. Dewey. According to the San Francisco Chronicles, It is a new ad campaign by Microsoft (helped by EVB in
San Francisco) to promote Live Search. I think the site is fun and refreshing (I had a good laugh) but I’m not sure it works if it’s really an ad campaign. The ties between the site and Live Search is tenuous at best and the algorithmic results are still not as good as other competitors. But it got me thinking about “what it means”…

What it means: move over Jeeves! (in fact, he already did…). Ms Dewey is the new persona of Web search (for the next five minutes). But, kidding aside, I wonder if there’s not a future where we will have a human persona accompanying us through our Web activities, some sort of virtual concierge that we control by voice, finds the information we’re looking for, book our plane tickets, etc. There are already some basic tools offering a human face to the Web like SitePal, corporate avatars in Second Life and World of Warcraft, instant messenging buddies (like this YellowPages.ca one from Illumicell) but we’re still far away from the future I describe above.

Update: Eric Baillargeon points me to a 2004 Burger King viral ad campaign, the Subservient Chicken, that I had forgotten all about. I agree with him that this viral campaign from Microsoft is not very original in light of this, almost a copycat. This AdWeek article talks about the results of the Burger King campaign.

Praized-Worthy today: Nielsen//NetRatings, YouTube

Nielsen//NetRatings via Marketwire: “over a three-year period, the top sites among teens 12-17 have shifted from those offering a selection of instant messaging buddy icons to those providing assistance with social networking profiles and page layouts.”

Los Angeles Times on YouTube: “What’s so unique about YouTube is that most of the content on the site is this conversation between people,” said Fred Stutzman, a doctoral student at the University of North Carolina in Chapel Hill who has studied social networks. “The interesting thing is that the conversations are happening in videos.”