Praized Media News: Praized Media Announces Partnerships with Yellowbook, Yellow Pages Group And Localeze

We’re very excited today to announce pre-launch partnerships with three world-class organizations: Yellowbook, Yellow Pages Group and Localeze. More details in the press release:


Local Search Platform Prepares for Public Beta Launch this Summer; Builds Service with Distribution Agreements and Millions of Local Business Listings

MONTREAL, Quebec – June 25, 2008Praized Media, Inc., the first distributed local search platform designed for social media, today announced strategic partnerships with leading local search providers, bringing the new company to the forefront of the local search industry. Praized has formed partnerships in the United States with business directory and data provider, Yellowbook, the nation’s largest independent publisher of print and online yellow pages, and Localeze, the largest online content manager serving local search engine publishers, businesses and ready-to-buy consumers. In Canada, Praized has partnered with Yellow Pages Group Co, Canada’s leading local commercial search provider. Praized is building a platform that will help social media publishers capture and organize local conversations occurring within their communities, and plans to launch its public beta this summer.

Yellowbook and Yellow Pages Group Turn to Praized to Reach Social Media Users
Praized has formed distribution agreements with Yellowbook, whose network was recognized as the top gaining web property in the US by comScore in April 2008, and Yellow Pages Group Co., positioning the company for further success and leadership in the local search industry. Praized communities will have access to direct links to relevant local search results on and websites, providing truly comprehensive search results and options for users.

“Yellowbook is focused on reaching more users in the social media landscape and now through Praized’s innovative platform, we will be able to instantly deliver targeted, relevant local business information to all types of Web communities that we have not been able to reach in the past,” said Patrick Marshall, chief new media officer at Yellowbook. “We are excited about this opportunity to reach these active online audiences and to be an integral part of the Praized platform from the get-go.”

Immediate Access to More Than 17 Million Local Business Listings
Praized has also formed data partnerships with Yellow Pages Group Co. in Canada and Localeze in the US, a company that delivers the largest, deepest, richest and most accurate set of local business content verified directly by merchants. These partnerships will provide Praized communities with access to a pre-loaded database of more than 17 million searchable, North American business listings.

“Our partnerships with Yellow Pages Group Co. and Localeze demonstrate the data-rich, robust local search platform that Praized will offer its multitude of communities across the Web,” said Harry Wakefield, chief executive officer at Praized Media. “By working with these comprehensive local data companies, Praized’s platform will provide relevant, quality content to its communities and create valuable local search user experiences.”

Praized will be announcing the public beta launch of its platform and first Praized communities this summer.

Source: Praized Media corporate Web site

Praized Media News: The Praized team in a Montreal Gazette Article

Montreal Gazette’s Roberto Rocha writes about the effervescent Montreal Web ecosystem today and the Praized team is featured. Excerpts:

But now Montreal is witnessing an Internet renaissance. New Web companies are sprouting up and venture-capital firms and “angel” investors who fund early-stage ideas are starting to pay attention, sowing the seeds of a new economic sector in the city. The activity is being driven not by government subsidies or by tax incentives, but by a desire to create something new and to meet like-minded people who see the Internet as the great new business frontier. (…)

Inspired by the collaborative nature of the Internet, local geeks with bright ideas started meeting at informal, community-organized events called BarCamps. The global movement that began in the Silicon Valley was the grassroots retort to stuffy, invitation-only tech conferences. In a BarCamp, computer whizzes show the first drafts of their garage projects to anyone who will listen. (…)

In a nondescript downtown office, Harry Wakefield and Sébastien Provencher are having one of their final meetings before taking their own startup, Praized Media, global. Their walls are barren save for an expanding pile of empty Guru cans by the windows and diagrams scribbled with the lingo of the new Internet economy – words like widgets, Ruby on Rails and tags.

“These kinds of get-togethers help good ideas bubble to the top,” said Provencher, who met his co-founders at YULbiz, a monthly gathering for business bloggers. Through their BarCamp connections, they assembled a team convincing enough to raise $1 million in venture capital from Garage Technology Ventures, a Silicon Valley VC firm that opened a Montreal office. Established industry groups “haven’t clued in to the fact that there’s a vibrant Web community here,” Provencher said. (…)

Praized Media is also mentioned in this list of Montreal networking venues and start-ups.