EADP Conference: Eniro and User-Generated Content

Barcelona Arts Hotel

At the EADP conference last week, I had the chance to listen to a great presentation by my friend Christer Pettersson from Eniro, the Nordic Countries directory publisher. Their online strategy has always been very progressive but this presentation has convinced me that they are amongst the most innovative directory publishers worldwide.

Here are the highlights:

  • They’ve introduced moderated reviews and ratings within their directory site a year ago with great success. They want this database to become a new competitive advantage that cannot be easily replicated by competition. They offer an opt out for merchants who don’t want it but very few have done it. Some advertisers even include their review scores within their print ad! Users love it.
  • They now offer free user-generated classifieds
  • Eniro acquired 50% of Bubblare.se, the Swedish YouTube. They’re placing a bet on the explosion of online video advertising and want users and advertisers to upload videos.
  • They want to encourage tagging
  • They want people to upload pictures and are introducing picture navigation
  • They want users to update/improve their residential listings
  • They’ve launched a corporate blog

Update: just before publishing this post, I received news that Eniro had acquired Krak.dk for 400M DKK ($72M). According to what I’m reading (my Danish is quite poor…), Krak.dk is one of the leading local search and mapping site in Denmark.

What it means: Eniro has clearly decided they would experiment with all sorts of Web 2.0 applications and features within their network of sites. Kudos!

Praized-Worthy Today: LocalGuides.com, i411 & Publicar, Directories.ch

Lots of things I want to blog about today (the Facebook f8 Platform announcement, Christer Pettersson’s presentation at the EADP conference) but, as I’m just coming back from Barcelona, I have a lot of catching up to do and am still jet-lagged. So, here’s a grab bag of noteworthy news that happened while I was away:

  • Local Matters launched a beta version of LocalGuides.com, their Local-Social play (what I call Local 2.0). Perry Evans had shown me an alpha release a few weeks ago and I was very impressed with the concept and the site. They describe it as “a new approach to creating a “social-local” experience in the Local Search domain”. Perry adds: “The site empowers consumers with the tools to create, annotate, expand and share lists of local businesses
    and places – publishing their own personal local guides.” You can read more on Perry’s blog. I’ll get back to it in a few days once I’ve had the chance to play with it.
  • Publicar announced the re-launch of their local search engine for Latin America at www.PaginasAmarillas.com. The new site powered by i411 provides business and residential information for 14 countries in Latin America.

Praized-Worthy Today: LocalGuides.com, i411 & Publicar, Directories.ch

Lots of things I want to blog about today (the Facebook f8 Platform announcement, Christer Pettersson’s presentation at the EADP conference) but, as I’m just coming back from Barcelona, I have a lot of catching up to do and am still jet-lagged. So, here’s a grab bag of noteworthy news that happened while I was away:

  • Local Matters launched a beta version of LocalGuides.com, their Local-Social play (what I call Local 2.0). Perry Evans had shown me an alpha release a few weeks ago and I was very impressed with the concept and the site. They describe it as “a new approach to creating a “social-local” experience in the Local Search domain”. Perry adds: “The site empowers consumers with the tools to create, annotate, expand and share lists of local businesses
    and places – publishing their own personal local guides.” You can read more on Perry’s blog. I’ll get back to it in a few days once I’ve had the chance to play with it.
  • Publicar announced the re-launch of their local search engine for Latin America at www.PaginasAmarillas.com. The new site powered by i411 provides business and residential information for 14 countries in Latin America.