I’ve been very silent on this blog in the last few weeks but it’s not because of a lack of topics to discuss. With the success we’re having with Needium since our launch in January, I am simply too swamped and busy helping the team scale the company! I have a blog post coming up soon that will talk about our first six months of operations.
As a recap, Needium (www.needium.com) is a social media customer discovery service. Our service monitors Twitter and retrieves local business opportunities based on user needs and life events. Basically, we’re identifying and indexing public local tweets that have an implicit or explicit need expressed such as “I’m hungry”, “My car just broke down” and “Does anyone have a good Phoenix restaurant to recommend?”. We then surface that information in a Web-based dashboard where Needium community managers (yes, humans!) log-in to join conversations on behalf of the merchant (using the merchant’s own Twitter account). We converse with Twitter consumers to convince them to come visit us (us being the small merchant). You can see a 1-minute video explaining what we do here: http://needium.com/video
Needium can definitely amplify consumer awareness, strengthen consumer loyalty, increase social media follower count and drive store visits and sales, but we think Needium can also drive phone calls in some business categories. We would like to test that hypotheses and we’re looking to trial Needium on a pay-per-call basis with a few advertisers. If you or your advertisers already use the pay-per-call model and you’re interested in trialing Needium, I want to hear from you. E-mail me at seb AT needium.com.
Flickr Picture by plenty.r.