In San Francisco Next Week for the Conversational Commerce Conference

I will be in San Francisco most of the week next week for meetings and also attending Opus Research’s Conversational Commerce Conference. The conference is February 2 and 3 in the city.

Conference description: “Marketing and customer service are on a collision course. Social media now shine a bright light on customer service interactions, which increasingly have brand implications. Customer care can also offer valuable insights for marketing and product development. How many companies are adapting and turning this to their advantage? Still too few as old modes of thinking remain entrenched in organizations. Opus Research’s Conversational Commerce Conference (C3) brings together a diverse array of interested groups and stakeholders to discuss the new social media landscape and its joint impact on marketing and customer care. Beyond showing how these organizations must now collaborate, C3 will offer successful case studies and explore the new rules of engagement as companies deploy social media for marketing, sales and customer support.”

I’m speaking on the “A Parallel Universe: Social CRM for SMBs” panel on Thursday with Brendan King, CEO, Vendasta Technologies, Craig Donato, CEO & Founder, Oodle and Perry Evans, Founder and CEO, Closely, Inc. I’ll be sharing some of the insights we’ve generated since we’ve launched Needium, our social media lead generation service.

I do have a bit of free time on Monday and Tuesday for additional meetings.  I am also available to meet during the conference. If you’d like to connect, please send me an e-mail at seb AT


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