Google’s failed attempt to purchase fast-growing Web coupon provider Groupon has not deterred the Internet search giant from the local advertising market. In fact, Susan Wojcicki, a Google senior vice president who oversees its advertising business, said that cracking the local ad market is the her biggest priority.
“That is my biggest focus,” said Ms. Wojcicki, one of Google’s early employees who was interviewed during the D: Dive Into Mobile event at the Ritz Carlton Hotel in San Francisco. “How can we enable you, when you’re walking around, to find out the best local offers around? As an advertiser, how can I find out if someone saw my ad and went to a store? The local market is a huge market, we’ve always wanted to be in it.”
via Google Executive Says Local Advertising Is Top Focus – Digits – WSJ.
What it means: if anyone had any doubts about the importance of local for Google…
3 thoughts on “Google: Cracking the Local Ad Market is the Biggest Priority”