Google: Cracking the Local Ad Market is the Biggest Priority

Google’s failed attempt to purchase fast-growing Web coupon provider Groupon has not deterred the Internet search giant from the local advertising market. In fact, Susan Wojcicki, a Google senior vice president who oversees its advertising business, said that cracking the local ad market is the her biggest priority.

“That is my biggest focus,” said Ms. Wojcicki, one of Google’s early employees who was interviewed during the D: Dive Into Mobile event at the Ritz Carlton Hotel in San Francisco. “How can we enable you, when you’re walking around, to find out the best local offers around? As an advertiser, how can I find out if someone saw my ad and went to a store? The local market is a huge market, we’ve always wanted to be in it.”

via Google Executive Says Local Advertising Is Top Focus – Digits – WSJ.

What it means: if anyone had any doubts about the importance of local for Google…

3 thoughts on “Google: Cracking the Local Ad Market is the Biggest Priority

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s