In the Bay Area Next Week for BIA/Kelsey's ILM:10 Conference

Next week, I will spending the week in San Francisco and in Santa Clara for a series of meetings and BIA/Kelsey’s ILM:10 conference. The conference is being held in Santa Clara December 7, 8 and 9. The agenda is jam-packed with interesting topics and speakers. I’m looking forward hearing the following people speak:

Tuesday, Dec. 7

  • Opening Keynote: Jeremy Stoppelman, CEO, Yelp. I’m interested in hearing about Yelp’s recent usage and revenue growth, to see if it can maintain its relevancy in a Facebook, Twitter and Foursquare world.
  • The Big Money in Local ” panel with Dev Khare, Vice President, Venrock and Kara Nortman, VP, M&A, IAC/InterActiveCorp. I want to know what kind of investments they are looking at today, probably no Groupon clones…🙂
  • Stephen Weis, VP, Digital Sales, Hearst Newspapers (participating in “Traditional Media, Revolutionary Thinking” panel). Hearst owns very interesting local properties in newspapers, directory publishing and online. Curious to hear how the integration is working and where they’re finding economies of scale and synergies.

Wednesday, Dec. 8

  • The “Google at ILM 2010: Refocus on Local/Location Services” session with Wesley Chan, Partner, Google Ventures and
    Carter Maslan, Product Management Director, Local Search, Google. Recently, Google has been signaling their huge interest in “Local”. It will be interesting to hear it directly from them.
  • The “Pandora: The New World of Local Radio” presentation with Cheryl Locagnero, Senior VP of Advertising Sales, Pandora and
    Brian Mikalis, VP of Performance Sales, Pandora. We rarely talk about music and radio at the Kelsey conference. I think we could learn a thing or two from these guys…
  • The presentation from Matt Idema, VP, Yahoo! Local. Are they still a player in local? I think they still are but they need to tell their story to the industry. This will be a good opportunity.
  • The presentation from Jim Sampey, COO, Cox Target Media. I just want to know his thoughts about group buying and what’s their strategy and execution plan there.
  • The “Checking In on Location-Based Services” presentation with Andy Ellwood, Director of Business Development, Gowalla and Gillian Heltai, Director, comScore. Are location-based services a business or just a feature?

Thursday, Dec. 9

  • The keynote address from Steven Johnson, I’ve heard him speak two or three times already and he’s always sharing leading-edge insights. Definitely looking forward that presentation.
  • The “Facebook Spotlight: Working With Facebook ” session. Facebook is now a must in “local”. It will be interesting to hear where they are in terms of strategy, how they integrate places, check-ins, deals, etc. in a cohesive way.
  • The “local sales” panel with Court Cunningham, CEO, Yodle, Todd Rowe, Head of Global Channel Sales, Google and Geoff Stevens, Executive VP and GM, Global Business Development, WebVisible. Local sales is hard. Curious to hear about their success and discuss retention rates as well.

On Monday December 6, I’ll also try to attend Mobile Monday Silicon Valley to hear about “2010 Year in Mobile Review and 2011 Predictions”

If you’d like to connect while I’m in California, send me an e-mail at seb AT needium.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s