Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?

Such was the title of the presentation I did this morning to a great crowd at the most recent Montreal’s Social Media Breakfast. In the document you’ll find on Slideshare, I explore what is group buying, its benefits/downsides, its origin, the Montreal competitive landscape (8 players) and thoughts about where the phenomenon is going.

Some of the content of my presentation was inspired by a great webcast titled ” Local Social Commerce: The Explosion of Group Buying” and starring Greg Sterling (Screenwerk), Perry Evans (Close.ly) and James Moran (Yipit). You can see James Moran’s slides on the Yipit blog, a must-read if you’re interested in the space.

Picture source: Heelatch

Update: Adele McAlear presented right before me this morning. Her topic was “Turbocharge Twitter with Apps”. Check out her very detailed presentation here.

3 thoughts on “Is Group Buying a Fad or a Revolutionary New Local Advertising Vehicle?

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