Twitter is Not Going Away

This week, TechCrunch published international traffic growth trends for Twitter and they are impressive. The source is Pingdom.

Pingdom took a look at Google Trends for Websites traffic data for Twitter.com to see where the service is experiencing the fastest growth in terms of monthly usage. Again, that means its findings are far more fit for deducing overall trends than they are able to accurately detail Twitter’s user numbers, since a lot of people use desktop and mobile clients for tweeting.

Regions/countries that are growing are:

  • Latin America: Argentina, Brazil, Colombia, Mexico and Venezuela
  • Asia: India, Japan, South Korea, Taiwan, Thailand, the Philippines, Malaysia and Indonesia
  • Europe: Italy, Spain, Russia (Pingdom mentions that most European countries are growing but that these three have experienced extra sharp growth)

Additional pieces of data in the TechCrunch article:

For your information, Twitter COO Dick Costolo at the beginning of this month said they are currently at 190 million users, who are collectively posting some 65 million tweets per day. And last April, Twitter’s lead engineer for its International team, Matt Sanford, said over 60% of registered Twitter accounts were already coming from outside U.S. borders.

What it means: I wanted to specifically write about Twitter’s international growth following this tweet from my friend Perry Evans. He wrote last week, following a European trip where he probably met many European media companies: “Twitter, you have a major uphill battle in Europe. Everyone I met in media circles this week seem exceedingly skeptical of your prospects”. I wrote back to him on Twitter saying: “They were skeptical of Facebook two years ago as well…”. When I spoke at the EADP conference in 2007, many senior Yellow Pages execs in Europe didn’t think Facebook was relevant. History proved them wrong. Ten years ago, I could have written a blog post titled “Google is not going away”. Most senior execs at media companies didn’t think Google would be a direct threat. Twitter has been growing and will (has?) become an important international media company. To dismiss them is to risk being fooled for a third time.

One thought on “Twitter is Not Going Away

  1. A little added context is important.

    Most people seem skeptical of Twitter’s relevancy as a consumer social destination. To me, the question of HOW Twitter evolves remains relevant – it’s not yet clear the dominating use cases.

    I still see Twitter as a powerful platform in formation. The apps may well change the picture/prospects materially. In both directions.

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