Google is Rolling Out Its Fixed-Fee Local Ad Product

For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message. Tags do not affect the ranking of the listings, and we clearly indicate which parts of the search result are sponsored.

Google Local Ad Product Tags

via Google LatLong: Google Tags rolling out nationwide.

First found on Blumenthals.com.

What it means: related to my previous post about local monetization, Google is now launching a fixed-fee product called “Tags”. This has been the bread and butter of online monetization at directory publishers. The model is proven and will resonate with small merchants. Question: why did it take so long for Google to launch this?

Update: thoughts from Greg Sterling on this announcement. He adds “The mobile distribution of Tags may ultimately turn out to be more significant than on the PC.”

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