From a SuperMedia press release (.pdf) this morning:

SuperMedia LLC recently launched ShieldPower, a new licensing program for SuperGuarantee businesses, making it even easier for consumers to spot the ‘Good Guys.’ Qualified businesses can now leverage the power of the SuperGuarantee Shield and use it on their Web sites, company vehicles, business cards, uniforms and more.

What it means; as most of my readers know, as opposed to most of the rest of the world, the Yellow Pages brand in the United States is in the public domain. In the 80’s and 90’s, it wasn’t surprising to see advertisers using the Walking Fingers logo and Yellow Pages brand on their truck and in their store. I like the idea that SuperMedia is now building a new trusted brand/logo that advertisers can use (really a seal of approval) given the commoditizing of the Yellow Pages logo in the US. Good move.