BIA/Kelsey: More Than Half of All Ad Spending Is ‘Local"

[praized subtype=”small” pid=”66afa9c1b5e4cd2f613f200ec61d955d” type=”badge” dynamic=”true”] just released their forecast for US Local advertising revenues for the 2009-2014 period.


  • U.S. local advertising market will grow to $144.9 billion in 2014 (CAGR: +2.2%)
  • Spending on traditional media will decline from $115 billion in 2009 to $108.2 billion in 2014 (CAGR: -1.2%)
  • Spending on online/interactive media is projected to grow from $15.2 billion to $36.7 billion (CAGR: +19.3%)
  • Meaningful recovery beginning in 2012
  • 55 percent of all ad spending is with local media

BIA/Kelsey is also preparing their next conference MarketPlaces 2010. Happening at the [praized subtype=”small” pid=”a998a4e65a611a1cd4e2711025422ec1″ type=”badge” dynamic=”true”] from March 22 to March 24, the theme of the conference is “local verticals”.

Presentations I’m most looking forward to:

  • Opening Keynote Address: Jon Brod, Executive VP, AOL Ventures
  • Google @ Marketplaces 2010 Sam Sebastian, Director, Local & B2B Markets, Google
  • The New Content Aggregators: Rick Blair, CEO,
  • Keynote Address: Andrew Mason, CEO, Groupon
  • The New Directory/Marketplace Plays with SuperMedia, AT&T Interactive, Local Matters and Merchant Circle
  • BIA Kelsey: 10 Takeaways from Marketplaces 2010

I will be attending the conference. If you’d like to meet, ping me at sprovencher AT


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