My guest post on the LeWeb conference’s blog has just been published. Titled “Why FourSquare Is Not The Next Twitter”, I explore the strengths and weaknesses of the new Silicon Valley darling that operates in the mobile local/social space. You can read it here.
Seb Provencher's Blog 
Great post Seb. I also see this kind of check-in services as great way to increase cutomer loyalty and association with the brand/store/venue. It should also prove as an interesting way to identify local influencers and great referers for WOM marketing.