Conceivably the next great media company will be all spokes and no hub. It will exist as a constellation of connected apps and widgets that live inside other sites and offer a full experience plus access to your social graph and robust community features.
What it means: Brilliant quote from Steve Rubel. He hits that one right out of the park. He understands that content and features want to be atomized (or de-portalized) and that has a major impact on the way media companies operate online. This is the main reason why we built our Praized platform on a hub & spoke API model, where activities are happening at the edge and aggregated at the hub level. And when you add the social graph on top of those spokes, you get local verticals + friends, probably the most relevant experience possible.