I’m very happy to announce the launch of a new real-time local search site with Yellow Pages Group: Calgary.com. This beta site indexes, aggregates, displays and makes searchable all types of local Calgary activities (merchant reviews, local news, advertiser activities, classified ads, municipal news, “tweets” from Calgary, etc.). Consumers landing on the home page can see at a glance what’s going on in Calgary right now. Users can also search in the activity stream to find last five activities around specific keywords/topics. At the same time, when searching, users see YellowPages.ca listing results (when the search is for local merchants) and have the ability to vote and comment on their favorite stores.
Want to see what restaurants people are talking about?
Want to discover what people are saying at the airport today?
Want to buy a Chevrolet in Calgary? See classified ads and local merchants selling them.
Want to know the results of the recent local by-election? See a mix of tweets and news reports.
As I’ve stated before, I believe the future of local search will be in real-time, showing consumers everything that’s happening in their city, in their neighborhood, about their local merchants. Facebook’s (and Twitter’s) enormous growth in the last two years has seen the emergence of a new usage pattern around real-time activity streams and real-time search but the main issue with those popular social sites is that they’re not local enough. Directory publishers are local and can compete in this new real-time world.
This prototype, a first in the Yellow Pages industry, showcases three of our enterprise modules: local activity stream, real-time local search and social Yellow Pages. Partnering with Praized Media provides Yellow Pages Group access to key social media elements like Yellow Pages Answers, real-time local activity and local search, merchant reviews and user recommendations. Congrats to the Praized development team for delivering this project and to Yellow Pages Group for trusting us with this project!
Update: Greg Sterling says “Praized appears to be hitting its stride with implementations like this.”