I was watching the US Open Federer-Djokovic match on TV yesterday when, towards the end, Federer made an amazing, between-the-leg, return to score a point. I immediately tweeted “What a hit by Federer!!!”. I then stopped everything I was doing to watch a couple of instant replay on CBS, the network that broadcasting the game in North America. I was floored, what a shot. Federer went on to win the game.
Turns out I wasn’t satisfied with the two instant replays the network had provided me. I wanted to see more of it! Five minutes after the game, I searched for the word “Federer” on Twitter. Somebody had already uploaded the whole scene to YouTube in HD quality! I could watch it, pause it, analyze the shot the way I wanted to. I then tweeted back
the YouTube URL for all my friends to see.
What it means: a critical mass of people were watching the game. Someone took the time to “atomize” a portion of the broadcast (the amazing shot) and uploaded it on YouTube (the support). The “news” was then “announced” on Twitter (the discovery tool). Why isn’t this happening on CBS.com?
One thought on “Real-Time Search = Instant Replay”
It didn’t happen to CBS because they have already made money off that two replay shot.
Twitter and Youtube burnt bandwidth..