Chris Anderson: Charge for Niche Content, Not Popular Content

A recent speech by Chris Anderson, Wired Magazine’s Editor-in-Chief, discussed the free vs. paid content debate:

When he addressed how this is affecting media and whether or not traditional media organizations should charge for their content online, he draws a number of conclusions from what the Wall Street Journal is doing. The tension is not so much free versus paid, but free versus freemium. In one slide, Anderson comes up with the following rules for media companies trying to figure out how to make money online:

1. The best model is a mix of free and paid

2. You can’t charge for an exclusive that will be repeated elsewhere,

3. Don’t charge for the most popular content on your site,

4. Content behind a pay wall should appeal to niches, the narrower the niche the better

via Chris Anderson’s Counterintuitive Rules For Charging For Media Online.

What it means: interesting thoughts on what content media companies should charge for. Knowing what I know about online value creation, I believe it makes sense.

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