More "Local" in Yahoo's Future

(…) discussed what’s emerging as one of Schneider’s top priorities to help jump start the company: more local content and more local ads.

Rather than confine news and other local content to a separate product, Yahoo wanted to extend the “lens of local” across all its programming. That includes everything from being able to show a user news about their hometown on the Yahoo homepage to being able to show them an ad with an offer for their local Costco in Yahoo Mail.

via Yahoo’s Schneider Sees Light Around Local – Digits – WSJ.

What it means: in an interview with the Wall Street Journal, Hilary Schneider, Yahoo’s executive vice president for North America, thinks that the portal will embrace “local” more in the future. Expect Yahoo! to try to push local ads to newspapers and directory publishers’ sales forces.


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