“Pete Waterman: ‘I was exploited by Google'” via The Telegraph.
The 62-year-old said the Rick Astley classic Never Gonna Give You Up, which he co-wrote and which was the subject of a YouTube craze last year, had earned him just £11 from Google, despite being viewed 154 million times.
What it means: the phenomenon mentioned above is “rickrolling“. Even though the song had amazing exposure last year, its co-writer was paid only £11 ($US 16) for his work appearing in YouTube. Not sure Google made tons of money with it (they would have shared more with Waterman) but it certainly drove a lot of traffic to the site. I think Google is now experimenting with call-to-action overlays on YouTube music videos to convince consumers that are exposed to songs to buy them online. This might eventually benefit creators.