According to CTV’s Chris Abel, CanPages.ca, the local search site of [praized subtype=”small” pid=”58d245fd7e8f20800dee0ecd3af21f08″ type=”badge” dynamic=”true”], the independent Canadian directory publisher, has launched its own Street View feature. CanPages has partnered with San Francisco-based MapJack to deploy this technology in Canada. Abel says it’s very similar to Google Street View but includes new features such as “a fullscreen mode and paths that explore pedestrian walkways as much as they do the streets ruled by cars and trucks.”
You can see it in searches in Vancouver, Whistler, or Squamish (all in British Columbia). As for future expansion, “the company plans to expand to include Street Views of Toronto and Montreal next, followed by as much of Canada as possible.”
In the last few days, an ad for a video camera operator has appeared in a Quebec job site, making people think Google was going to capture Quebec City in Street View. It’s possible but I suspect it might be an ad for the first French Canadian street view deployment of CanPages.ca.
What it means: looking at the introduction of new features inside the CanPages.ca site in the last 6-12 months, it’s clear that the exec team there has identified feature gaps inside YellowPages.ca, the main property of Yellow Pages Group (and directory incumbent in Canada) and are trying to differentiate themselves via those new features. It’s a good strategic move. On the other side, YPG has a mapping agreement with Microsoft and I’m fairly certain the Redmond giant is also taking street view pictures (many people on Twitter have reported seeing the Microsoft vehicle taking pictures). This will certainly be easy for YPG to deploy once it’s available in Canada. As I reported a few weeks ago, the new DexKnows.com has a nice integration of Google Maps and Street View.