The Kelsey Group organization just released the list of the keynote speakers for their next conference.
From the release, “The agenda features more than 40 influential executives from across the industry, including keynoters Jeff Berman, president of sales and marketing, MySpace; Jay Herratti, chief executive officer, Citysearch; and Chris LaSala, director of local markets, Google, as well as featured speakers Chip Perry, president and CEO, AutoTrader.com, and Chris Spanos, general manager, AOL local and search verticals.”
It will be interesting to hear from Google’s Chris LaSala to see if the recession is impacting their local ad sales or if they’re benefiting from their ROI-driven Adwords product. Also curious to hear from Jeff Berman (MySpace) to discover his thoughts on the “localization” of social networks. I also wonder if AutoTrader.com is hurting from the double whammy of the economic slowdown and the US car manufacturers meltdown or if people are doing more shopping online to get the best prices possible.
The next Kelsey Group conference “Marketplaces 2009” is in Los Angeles, March 16-18, 2009. I will be there if you’d like to meet.