Mike Liebhold, Senior Researcher at [praized subtype=”small” pid=”b310e9ccb9408e6ef300f3815cb72366b8″ type=”badge” dynamic=”true”] (and also the place where Jane McGonigal works), gave us his perspective on the future of local media.
- Mobile is key. Phones are now computers. In 5 years, everyone will be able to afford one of those new smart phones
- Devices will have increasing geo-location accuracy. It’s the first time we’re really seeing of a genuine mobile web
- Location tracking needs to happen on an adhoc basis. It needs to be controlled by the user but people will opt-in to received commercial information
- The viewfinder on a camera/phone is the browser of the future. Snap a barcode or product logo and it will cue a search. Imagine a new layer of information around physical objects: a media wrapper (real or virtual)
- Newspapers. One of their key assets is that they have a tradition of fine journalism and a expected level of quality
- Newspapers should service neighborhoods well, with precision content and precision advertising , very close to the point of purchase
- Local media needs to go deep into geo-demographics and geo-sociographics to finely tune your message
- Local web standards are coming: Georss, KML. Make sure you build platforms using web standards
- Everything is becoming digital: social interactions, media experiences, commercial/commerce experiences, our work experience and our civic experience
- WiMax/LTE are coming quickly. Broadband gives us a high resolution experience, a rich media experience. Mobile devices will display and record HDTV by 2012.
What it means: Three comments: first, I’ve said many times before that newspapers going hyperlocal is one of the keys to their future (especially for regional papers). Second, aligning yourself with open local technology standards means long-term success. Third, my brain is exploding (with ideas) from the concept of having “media wrappers” around products. That’s a cool concept.