Content Everywhere

I have to come back to yesterday’s blog post concerning Christie Blatchford’s take on blogging.  My friend Mitch Joel wrote a follow-up post and underlined something Blatchford said which I hadn’t picked up the first time around.  She said:

“Do we really want to spend them on something as ephemeral as a blog?” 

I think this is the crux of the matter.  It’s not about blogs, it’s not about the iPhone, it’s not about Facebook, it’s not about Twitter, it’s not about Friendfeed, it’s not about print publishing, it’s not about TV, it’s not about the music industry, it’s not about (insert your favorite media here)…

Physical & digital supports to consume & distribute your content have multiplied in the last two decades.  We now live in a very fragmented world where people consume the same content in various sizes ranging from bite-sized (ex: micro-blogging), to appetizer-sized (ex: blogging), the full meal (ex: a newspaper column) to five-course-meal-sized (ex: a book).

Mitch uses Twitter to micro-blog, writes post on his Six Pixels of Separation blog, has a column in the Montreal Gazette and is currently writing a book. Oh, and he’s a partner at Twist Image, one of the top interactive agencies in Montreal…  Like Mitch, you need to be present at every step of the value chain.

2 thoughts on “Content Everywhere

  1. …or the ones where you have the best bet of reaching your target audience.

    I play in these channels because they give me access to a greater audience. On my Podcast, I get calls from all over the world. The Montreal Gazette column gives me access to the local business community at large and Twitter is a guilty pleasure of tech friends and marketing buddies on a more casual platform.

    Different channels bring a different audience that combined creates a fascinating multi-media portfolio.

  2. …or the ones where you have the best bet of reaching your target audience.

    I play in these channels because they give me access to a greater audience. On my Podcast, I get calls from all over the world. The Montreal Gazette column gives me access to the local business community at large and Twitter is a guilty pleasure of tech friends and marketing buddies on a more casual platform.

    Different channels bring a different audience that combined creates a fascinating multi-media portfolio.

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