Derrie-Air: Newspaper Advertising Works

Derrie-Air Web site home page

Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers yesterday (editor’s note: Friday) to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound. But the new carrier will never get off the ground. It’s a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers’ owner, and Gyro ad agency.

In light blue banners throughout the papers – as well as on their website, – Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the website Philadelphia Media Holdings spokesman Jay Devine said the goal is to “demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people’s faces.”

(via this weekend’s Globe & Mail)


One thought on “Derrie-Air: Newspaper Advertising Works

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s