Microsoft to Buy Yell?

Barron’s reports on a Reuters article this morning about a rumor that Microsoft might be interested in Yell.

What it means: Google was rumored to be buying Yell all of last year but I did not think there was a strong possibility of that happening. I think that Microsoft rumor makes more sense as Microsoft has clearly invested massively in the local search space in the last 12 months through tech acquisitions (notably Fast and TellMe). This might be the way to try to corner the local search market vis-a-vis Google.


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