Remember my Twitter is the new “Facebook” post from last March where I posited Twitter was going to be the next darling in terms of social tools? It seems my gut feeling was right on that front as shown by Compete’s report on Twitter’s traffic and online attention growth in the last 3 months.
- “In terms of U.S. visitors, Compete has seen Twitter traffic nearly double from February to April, currently attracting nearly 1.2 million people per month.
- In terms of time spent on site as a share of all time spent online, Twitter has grown dramatically – more than quadrupling over the period.
- Twitter is a weekday event – (…) On any typical weekday, Twitter is receiving more than twice the attention as a weekend day.
- Nearly one quarter of all twitter visitors to the site are heavy users (6+ visits/month)
- Splitting age demographics based on usage intensity shows that heavy users tend to skew older than visitors who only hit the site once a month. This could indicate that while the younger segments are more exploratory, the 25-44 year old segments have found more value in Twitter and started to ramp up usage.”
What it means: based on Rogers’ innovation adoption curve, I think we’ve seen the arrival of early adopters on Twitter. The first wave, innovators, had joined the service at SXSW 2007. The weekday usage and the older demographics make me think there’s a lot of work-based usage and that most people in the Weberati have discovered Twitter’s value.
Update: Praized is on Twitter. If you want to follow us, we are http://twitter.com/Praized