NaviCity: Yahoo! Local Meets Airport Wi-Fi

Logging-in to the Wayport Wi-Fi access of Austin’s Bergstrom International Airport, I was happily surprised by the home page displayed. It seems like Wayport has partnered with Yahoo! to display geo-targeted local information. The home page shows you the map of the neighborhood (in this case, the airport), a series of top category links and a search brick. Local weather and news complete this mini hyperlocal portal.

Navicity Yahoo Local

What it means: just as I’m writing a blog post covering the excellent muni Wi-Fi session I attended yesterday afternoon at SXSW, this home page pops in front of me. Smart move by Yahoo! Local. There’s an interesting case to be made in matching local search with Wi-Fi providers.


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