Nine Business Lessons From TreeHugger.com’s Founder

During the first edition of StartupCamp Montreal on Wednesday night, keynote speaker Graham Hill of TreeHugger.com fame offered 9 lessons web entrepreneurs should take heed of.

StartupCamp Montreal Graham Hill Treehugger

  1. The best predictor of future behavior is past behavior. Humans don’t really change. If something feels wrong, it probably is.
  2. Incentives drive the world. For employees, for business development, etc.
  3. Truth is told at cash registers and not in focus groups. Look to the data and test a product by selling it.
  4. Listen to Fred Wilson.
  5. The network is the computer. It has to be open and all about online applications. Think Gmail, Last.fm, Mint.com.
  6. Think product first, marketing later. This new connected world takes care of a good portion of marketing if you have a great product.
  7. Barely enough money is a good thing. It keeps you hungry and makes you focussed. Helps you find what’s the core of your business.
  8. Companies are bought not sold. It might be a cliché but it’s true. Play hard to get.
  9. Good guys win in a connected world. Media has been democratized and spin control does not exist anymore.

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