Pew Internet: Social Media Central to Teenagers’ Lives

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Pew Internet just released a fascinating study called “Teens and Social Media”. Teens are clearly embracing the conversational aspect of the web and are precursors to the way we will use the Internet in the future.

Highlights & data points:

  • 64% of online teens ages 12-17 have participated in one or more among a wide range of content-creating activities on the internet.
  • 39% of online teens share their own artistic creations online, such as artwork, photos, stories, or videos.
  • 33% create or work on webpages or blogs for others, including those for groups they belong to, friends, or school assignments.
  • 28% have created their own online journal or blog.
  • 27% maintain their own personal webpage.
  • 26% remix content they find online into their own creations.
  • 55% of online teens ages 12-17 have created a profile on a social networking site.
  • 47% of online teens have uploaded photos where others can see them.
  • 14% of online teens have posted videos online.

Additional insights:

  • In the midst of the digital media mix, the landline is still a lifeline for teen social life. Multi-channel teens layer each new communications opportunity on top of pre-existing channels.
  • Email continues to lose its luster among teens as texting, instant messaging, and social networking sites facilitate more frequent contact with friends.
  • Posting images and video often starts a virtual conversation. Most teens receive some feedback on the content they post online.

For more information, here’s the full report (.pdf).

What it means: more crystal-ball gazing. This net-native generation will completely change the web. Embrace these trends to be ahead of the curve.


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