AT&T held an analyst conference today and Ray Wilkins, Group President – Diversified Businesses, was presenting the “advertising and search” portion of the allocution. The presentation shows that YellowPages.com currently generates approximately $550M in revenues and that AT&T is aiming at more than $1B in revenues in 2010 for the site. They also expect a good revenue lift from advertising appearing in U-verse, their interactive television product.
Other interesting data points include:
- Print and Online Ebitda margins in the mid-40% range in the next three years
- Mobility advertising starting end of 2008
- 2 billion search queries in 2008 and 3 billion by 2010.
You can find the slides (.pdf) here.
(found on PaidContent.org)