In his keynote address, Jake Winebaum also told the crowd how he thinks directory publishers can succeed in local search.
Here are those 10 things:
- Keep it simple
- Be on the offensive
- Invest in talent
- Invest in technology and acquisitions
- Become a metrics-driven organization
- Focus on user experience
- Ubiquitous distribution
- Leverage sales force and advertiser base
- Transparency of pricing and results to advertisers
- Enjoy the ride
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I totally buy in this mantra…
I totally buy in this mantra…
Totally agree on most points. Our goal at YellowBot has been to do precisely the things on that list…but we aren’t building our own salesforce just yet, opting to leverage strategic partnerships instead.
So I’d rewrite number 8 as “Leverage *a* sales force and *an* advertiser base” 🙂