This morning’s Wall Street Journal summarizes the various elements of Google’s mobile strategy:
- Developed Android software for mobile phones.
- Made Google applications — including email, chat and mapping — available on cellphones.
- Sells advertisements for certain Web sites accessed by cellphone.
- Enables users to do Web and business searches with cellphone browsers, by text message or with a call.
- Is testing an advanced wireless network at Google headquarters.
- Operates a free Wi-Fi network in Mountain View, Calif.
- Expected to bid for wireless spectrum in a January FCC auction.
What it means: very serious, multi-prong wireless strategy. Google definitely sees the opportunity in mobile. BTW, I find myself blogging more and more about mobile internet. This must mean something…
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