How to SEO Local Video Advertising

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I recently attended a short webinar from Weblistic, my friend Dick Larkin’s company. Weblistic helps SMEs generate more local leads from a very fragmented Web. They have not revealed too much about their secret sauce but yesterday, they showed how successful they were when search engine optimizing local video ads.

Their first assumption is that search engines are going to integrate video content within their universal search results. Google has already started to do so. Video is also a very fragmented market and opportunities to be found abound. Weblistic is placing bets on all major video sites and has created accounts at most of them. They use the “localvidsdotnet” handle on a variety of social video sites like YouTube, Yahoo Video, Guba, iFilm, and stickam. They then upload their local advertising videos and tag them with a variety of relevant keywords. Videos start appearing in the Google search engine results pages. In this example, Weblistic has managed to capture 7 of the top 10 positions for their merchant name. Cool isn’t it?

What it means: in a fragmented world, there will always be a business opportunity to defragment and simplify. The local video market is a good case study. Weblistic seems to understand that concept and is hoping to simplify Web SEO/SEM for small businesses.

4 thoughts on “How to SEO Local Video Advertising

  1. La vidéo est définitivement à mettre dans le plan de référencement des entreprises. En intégrant ses vidéos sur les différentes plateformes de partage de vidéos, une entreprise bénéficie de la force de frappe de ces mêmes plateformes, que ce soit en terme d’audience ou de référencement sur les moteurs de recherche.

  2. La vidéo est définitivement à mettre dans le plan de référencement des entreprises. En intégrant ses vidéos sur les différentes plateformes de partage de vidéos, une entreprise bénéficie de la force de frappe de ces mêmes plateformes, que ce soit en terme d’audience ou de référencement sur les moteurs de recherche.

  3. Hi,
    Talking about the local video advertising, I guess this is the real next step (see for instance http://www.knoxtube.com — from Knoxville, TN — and http://uvu.channel2.org — for South Florida), small niche, real-world community, and you get the proximity of local television with the power of the user-generated content.
    As for the SEO side, it seems that people forgot that this is still the textual content that is indexed by search engines: a good title and a good description of the video are still making the difference.
    In fact, everybody’s talking about YouTube, but if you want your video to go viral or just stand out of the crowd, you should publish it first on a smaller and more focused video sharing site. There are plenty of them around with specific niches, languages and countries where your video will not be lost in the sea and will be able to get on the first page by itself. Of course, it’s always important to be on the big players like Youtube, Revver and so on, but the future lays in the niche market to let the buzz grow. So where to find the perfect sharing site? http://www.ilikesharingvideos.com/video-sharing-sites/en/ offers a list of more than 300 of them, and the list is always growing. By searching around, you could find other lists like that. I think this is the best way to reach a specific audience and grow from it.

  4. Hi,
    Talking about the local video advertising, I guess this is the real next step (see for instance http://www.knoxtube.com — from Knoxville, TN — and http://uvu.channel2.org — for South Florida), small niche, real-world community, and you get the proximity of local television with the power of the user-generated content.
    As for the SEO side, it seems that people forgot that this is still the textual content that is indexed by search engines: a good title and a good description of the video are still making the difference.
    In fact, everybody’s talking about YouTube, but if you want your video to go viral or just stand out of the crowd, you should publish it first on a smaller and more focused video sharing site. There are plenty of them around with specific niches, languages and countries where your video will not be lost in the sea and will be able to get on the first page by itself. Of course, it’s always important to be on the big players like Youtube, Revver and so on, but the future lays in the niche market to let the buzz grow. So where to find the perfect sharing site? http://www.ilikesharingvideos.com/video-sharing-sites/en/ offers a list of more than 300 of them, and the list is always growing. By searching around, you could find other lists like that. I think this is the best way to reach a specific audience and grow from it.

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