My wife is launching her first book this week, “Les Naufragés de Chélon“. It’s an adventure book (in French) targeted to 9-12 year-olds. She has an editor that’s progressive enough to allow us to experiment with the launch strategy and we’ve decided we would try using some of the Web’s social tools to promote it.
The first thing we built was a machinima (see definition) trailer using Second Life. We hired a US firm, Riel Life Productions, to shoot it for us. It’s now available on YouTube or on the book’s web site. That was a fascinating process involving set building (most notably the huge volcano), hiring SecondLife actors and shooting the trailer.
What it means: this will be an interesting social web experiment to try to measure the impact of social tools on an offline product. Like I blogged about a month ago, I suspect the intrinsic value of Second Life today is more offline than online.