(from their press release, .pdf format)
With the launch of AgendiZeMe at DEMOfall 07, small- to medium sized businesses (SMBs) and entrepreneurs will now have easy, self-service access to the patented AgendiZe Call-to-Action Platform for click-to-call and click-to-save & share services that let customers effortlessly and instantly move information from Web sites, blogs, ads and emails onto more than 50 different applications and personal devices.
What it means: one of the 2007 trends I had predicted last December is atomization. After signing large-scale wholesale deals with directory publishers worldwide to power an important social element of their local search sites (the Save & Share function), Agendize atomizes its tool and tries to tap into the long tail for new business opportunities. Any web site can now embed the save & share tool. Understanding that self-service is not a realistic option for quick adoption, the company hopes to strikes distribution deals with directory publishers to bundle this new offer within their other advertising packages. I think this product add-on makes sense if directory publishers can find a way to integrate it seamlessly in their current offers. It would allow publishers to claim additional trackable advertising ROI. The Kelsey Group blog has a great write-up on this news. You can also see Agendize’s presentation at Demofall 07 here. Disclaimer: I piloted the partnership agreement between Yellow Pages Group and Agendize a few years ago.