“Lose the phone book. You’re probably using an online directory anyway. So call to stop the delivery of your traditional paper phone book. Telephone books make up almost 10 percent of waste at dump sites.”
One of the Chevrolet-sponsored eco-tips found (via LocalOnliner) in an advertising insert in the latest issue Wired Magazine. Chevrolet throws some pixie dust (I’d love to see the source of that 10% number) at the Wired readers to make people forget gas-powered vehicles are one of the largest sources of pollution on the planet. Directories are about local commerce. They’re all about calling before going shopping. They use recycled paper and can be recycled back. ‘Nuff said.
Seb Provencher's Blog 
Seb,
The correct percent is .03%, not 10%.
John Kelsey
Seb,
The correct percent is .03%, not 10%.
John Kelsey
Hi, Seb.
You’re correct that Chevrolet is misdirecting, but it doesn’t give your arguments any more weight.
Offline directories will be very soon dead. When I Google “tokyo quebec canada” and get back the sushi restaurant’s phone number in 0.1 second, I also quickly forget about online directories.
Hi, John.
Hi, Seb.
You’re correct that Chevrolet is misdirecting, but it doesn’t give your arguments any more weight.
Offline directories will be very soon dead. When I Google “tokyo quebec canada” and get back the sushi restaurant’s phone number in 0.1 second, I also quickly forget about online directories.
Hi, John.
For anyone interested in the directory industry, the Yellow Pages Association has launched a web site a few months ago to provide more information about the value of the medium. you can find it at BuyYellow.com
For anyone interested in the directory industry, the Yellow Pages Association has launched a web site a few months ago to provide more information about the value of the medium. you can find it at BuyYellow.com