Random Data Points from DDC07 (Live @ DDC07)

I’m just coming out of the last session of this year’s DDC conference organized by the Kelsey Group. Again, a very good conference with interesting topics and multiple networking opportunities. Here are some random data points from the various speech and panels I heard in the last two days.

  • Print media still represents 90% of total directory industry revenues
  • 60% of SMEs do at least half of their business with other businesses
  • 21% of SMEs have embraced cell phones and VOIP lines (instead of the traditional phone company land line)
  • 34% of SMEs ad budget is dedicated to online media (including web site expenditures)
  • Automotive represents 60% of Trader Corp’s revenues (Trader Canada)
  • Jingle: at least 90% of their revenues come from national advertisers. 5% of their queries are category-based. They have close to 100,000 advertisers.
  • White Directory Publishers will generate $3-4M in online video revenues in 2008.
  • The optimal length for an online local video ad is 45 seconds.

2 thoughts on “Random Data Points from DDC07 (Live @ DDC07)

  1. Great finally meeting you at Kelsey and congratulations on your recent financing. The one that that I would add to your comments on the Kelsey conference is the fact that, while it wasn’t the main focus, good quality video is becoming very affordable and increasing important to IYP offerings.

    Mark M

  2. Great finally meeting you at Kelsey and congratulations on your recent financing. The one that that I would add to your comments on the Kelsey conference is the fact that, while it wasn’t the main focus, good quality video is becoming very affordable and increasing important to IYP offerings.

    Mark M

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